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Embracing the Future: Fractional Executives and Generative AI

Tullio Siragusa

Enhanced Communication AI-powered tools can draft emails, create presentations, and even generate market analyses, allowing fractional executives to communicate more effectively with their teams and stakeholders. For internal data, AI tools can analyze historical performance, employee feedback, and operational efficiency metrics.

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Positive marketing innovation

Norbert Bol

In the December 2015 issue of the Journal of Business Research there is an interesting article about positive marketing. Positive marketing is the ideal form of marketing as it aims to create value for the firm and its customers and society. In that respect it is more than cause marketing, green marketing and social marketing.

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Strategically Navigating Innovation: A 10-Step Guide to IP Management with ISO 56005

PlanBox Innovation

In an era where ideas are currency, innovation has never been more crucial. Innovation is the cornerstone of progress, fueling growth and driving competitiveness in today’s dynamic business landscape. ISO 56005 emphasizes analyzing both internal and external factors that influence IP management objectives.

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Strategically Navigating Innovation: A 10-Step Guide To IP Management With ISO 56005

PlanBox Innovation

In an era where ideas are currency, innovation has never been more crucial. Innovation is the cornerstone of progress, fueling growth and driving competitiveness in today’s dynamic business landscape. ISO 56005 emphasizes analyzing both internal and external factors that influence IP management objectives.

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Content Marketing Strategy – 5 Things Your Content Can Deliver

BrainZooming

Kodi’s presentation focused on fusing creativity and data innovation to drive brand growth. Five Things Your Content Marketing Strategy Should Deliver. His five-points form a strong checklist with which to assess your content marketing strategy. His discussion on the need to integrate science and art was on the money.

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Supply chain innovation – only through value creation!

Norbert Bol

Innovation and learning in these supply chains and value creation are different. Innovations in the supply chain can only sustain if real value is created (Kim, 2000). In my next blog, I shall give further insights on supply chain innovation, learning, and value creation. Supply chain management: A learning perspective.

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Individual compentences for sustainable entrepreneurship and innovation

Norbert Bol

They seem to integrate normative dimensions into other strategic, action and foresighted competences. Entrepreneurs are willing to invest in sustainability innovations, when it provides opportunities to expand their business in niche markets and cut resource usage, and innovation leads to improved firm performance.