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10 Game-Changing Strategic Marketing Innovations You Need to Implement Right Now

IdeaScale

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130
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Innovations linkages to Strategy is vitally important

Paul Hobcraft

as a conversation between us, where we emphasise the important linkage between innovation and strategy. Our first conversation called the Fundamental building blocks for innovation success (13 minutes), links here , introduces the series and the areas of our focus. Achieving innovation alignment always needs clear framing.

Strategy 312
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Disruption is not a strategy

Idea to Value

The main problem is that companies that deliberately set out to disrupt and industry usually think that being different from the incumbents and aggressive in their marketing is a sound strategy, because they can point to the disruptors above as examples that it works. However, disruption is not a strategy you can plan for yourself.

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Lateral Thinking in Business Strategy

Destination Innovation

Let’s look at some examples of lateral thinking in business strategy and innovation. Nintendo introduced a major innovation with motion controls in the Wii gaming console, revolutionizing the gaming industry. This innovation made Dyson a leader in the industry.

Strategy 169
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A Strategic Approach to Open Innovation

Speaker: Jeffrey Phillips, Senior Consultant, OVO Innovation

In this session, we’ll examine the critical questions you should ask as you establish an open innovation framework: which technologies or ideas? By taking a strategic approach to open innovation, you’ll find the right ideas or partners more effectively, and you’ll accelerate new products to market more quickly. Which methods?

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Unleashing Innovation: Mastering AI-Driven Design Thinking Strategies

Leapfrogging

Introduction to Design Thinking Design Thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems, and create innovative solutions to prototype and test. The synergy between AI and human ingenuity within design thinking is paving the way for more innovative and effective solutions.

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Unleashing Speed: Strategies to Slash Time-to-Market for Innovations

ITONICS

Being fast to market is a key differentiator between firms amortizing their innovation investment and money burners. Successful innovators run faster and more efficiently through different innovation stages and, thus, outperform less successful firms in time-to-market. Time is money.

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.

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Business Models Changing the Landscape of Growth and Innovation

Speaker: Cheryl Perkins, Founder and President, Innovationedge

She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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Mixpanel's Guide to Product Metrics

Mixpanel has partnered closely with hundreds of companies on their analytics strategies, and have found there is simply no single set of metrics that works for everyone. Whether you build or market products, tracking the right metrics is crucial to innovation.

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The New Tech Toolbelt: Digital Twins, IoT, Cobots, & More

Speaker: Cory Skinner, Founder and CEO of FactR

From limited visibility and a lack of real-time data to a lack of agility and responsiveness to changing market conditions, there's no shortage of difficulties that today's supply chain professionals can encounter. What can be done to not only address these challenges, but overcome them? Register now!