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10 Game-Changing Strategic Marketing Innovations You Need to Implement Right Now

IdeaScale

Strategic marketing innovations are crucial for businesses looking to stay ahead of the curve and succeed in today's highly competitive market. With the constant changes in technology and consumer behavior, it's essential to keep up with the latest trends and adopt new strategies that can help your business grow.

Marketing 130
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Innovating the future by combining humans, technology, and AI

Paul Hobcraft

The interplay potential in exploring the combination of humans, technology and AI This interplay between humans, technology, and AI is dynamic and involves continuous interaction, collaboration, and feedback between these elements. Collaboration : Humans and technology/AI systems collaborate to achieve common goals.

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Energy technology needs more rapid innovation cycles

Paul Hobcraft

I have been consuming the latest flagship report, released today, 10th September 2020, by the IEA called “ Energy Technology Perspectives 2020. That is an awful lot of innovation to get us to a clean energy transition from where we are today. Accelerating Innovation through rapid innovation adoption cycles. Past Examples.

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Why Has the EV Market Stalled?

Harvard Business Review

Surprisingly, the EV market has stalled in recent years. Because the market has reached a difficult point in the technology-adoption lifecycle. Specifically, automakers and policymakers alike can no longer make plans based on what early adopters of EVs want.

Marketing 119
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Market creation as a catalyst for inclusive growth and prosperity

Christensen Institute

There is nothing automatic about the “progress” part of technological progress. In fact, they show that in many cases, new technologies often have deleterious effects on workers and society as the technologies tend to exacerbate inequality, increase pollution, and reduce standards of living.

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What is exponential growth in technology?

Idea to Value

Some technology seems to improve gradually over time, and continuously get incrementally better through small steps. We call this incremental innovation. But what about technology which seems to be improving at incredibly fast rates? Each year, thousands of products are launched which end up not finding a market at all.

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A Strategic Approach to Open Innovation

Speaker: Jeffrey Phillips, Senior Consultant, OVO Innovation

In this session, we’ll examine the critical questions you should ask as you establish an open innovation framework: which technologies or ideas? By taking a strategic approach to open innovation, you’ll find the right ideas or partners more effectively, and you’ll accelerate new products to market more quickly.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings. This exclusive webinar with Ryan Bryers will explore the pivotal role of cloud solutions in driving innovation and how they improves the pace, reliability, and predictability of solutions supported by automation.

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The New Tech Toolbelt: Digital Twins, IoT, Cobots, & More

Speaker: Cory Skinner, Founder and CEO of FactR

From limited visibility and a lack of real-time data to a lack of agility and responsiveness to changing market conditions, there's no shortage of difficulties that today's supply chain professionals can encounter. What can be done to not only address these challenges, but overcome them? Register now!

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.