From Trend Watching to Idea Wrangling: How To Turn Cycles Into Action Plans
Daniel Burrus
APRIL 14, 2021
We’ve seen cycles come and go—everything from music trends that emulate days gone by to past decades of fashion making a comeback. Trends Are Cycles. Hard Trends and Soft Trends sound similar to the concept of cycles, don’t they? If we begin with Hard Trends, a future certainty means we know it will happen.
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