Is Facebook the Next AOL?
APRIL 9, 2018
The sound of that alarm is the crying out of customers reminding the leadership of Facebook that they are not users as the descriptor goes, but human beings who have chosen to enter into a relationship with a brand. Facebook is now breaking many of its promises, real or presumed, and if the leadership there doesn’t do something material about it soon, they are rolling the dice against fate. I used to like AOL. Back in the day we called it by its full name, America Online.