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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” a comprehensive marketing strategy that includes a mix of channels such as social media, email marketing, and content marketing.

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Use a Strategy Uncertainty Map to Find Clarity in Disruptive Times

Leapfrogging

Other think it’s an innate leadership skill. The success criteria for the external environment might include customer acceptance, competitive differentiation, market trends, or anything else external to your organization that you don’t control. Magazine, a leading keynote speaker and the founder of Praxie.com.

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25 Podcasts for Managers (with Episode Recommendations)

CMOE

Leadership Biz Cafe. Women’s Leadership Success. Leadership and Loyalty. Dose of Leadership. The John Maxwell Leadership Podcast. In this post, you can peruse our picks for podcasts for managers and leaders, including episodes on topics like the following: Building better leadership skills.

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6 Simple Growth Hacks for Startups

Leapfrogging

As many of my readers know, I usually write about strategy , innovation , and leadership. So, here’s what we did to build a brand and drive tens of thousands of visitors to our website each month, all without any significant marketing investment. Building a new business is tough. Create Expert Content. Content is king.

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Empathy: The Currency of Human Connection—and Innovation.

Leapfrogging

They conduct surveys, hire market researchers, run focus groups, analyze social media, and the list goes on. I recently led a leadership development program for a large health care provider with hundreds of hospitals. Magazine, a leading keynote speaker and the founder of Praxie.com. Empathy Reveals New Opportunities.

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Are You Prepared for “the Riskiest Year” in Business?

Innovators Alliance

One business leader I follow is Jim DeLoach, managing director of Protiviti , member of Forbes’ CFO network and regular contributor to Forbes magazine. Economic conditions in the company’s market may significantly restrict growth opportunities. Anticipated increases in labor costs may affect the ability to meet profitability targets.

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Time for Innovation 2.0

Jeffrey Phillips

The work I get to do, and the material I see online and read in (yes, I still read paper magazines) has provided a lot of fodder for this blog over the years. The economy is in a state of flux - the market up 500 points today, down 600 points tomorrow. New revenues, new profits, new market share. Innovation 2.0 Innovation 2.0