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Five new product development questions you should ask when launches fail to meet market expectations

Sopheon

When products fall short, it’s important to learn from mistakes and apply what you’ve learned to improve your new product development processes. The post Five new product development questions you should ask when launches fail to meet market expectations appeared first on Sopheon.

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ANYONE CAN LEARN TO INNOVATE

ImagineNation

Because it is currently being challenged by poor sales performance, it has bunkered down and frozen any change initiatives, learning programs or new projects until mid-2025. The company she works for is acknowledged as an entrepreneurial industry leader.

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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. For instance, consider a solar power company venturing into a new geographic market.

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235
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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Startup Scouting Process for Beginners

HYPE Innovation

Companies across the globe are under increasing pressure from multiple stakeholders, with many failing to meet expectations or outperform their competitors.

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Meet Brunner’s Vicie Simpson, social media pro and 2023 Black Excellence Award winner

Brunner

PRSA Pittsburgh established the award in 2020 to recognize and encourage young, talented Black men and women who are building careers in communications, public relations, and marketing. The fun thing about working at a marketing agency is that each day looks a bit different. What does winning this year’s award mean to you?

Meeting 98
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.

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Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.