Legacy Innovation Group

APRIL 1, 2019

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development.

Product Development 40

Product Development Innovation Engagement LEAN 40

Legacy Innovation Group

APRIL 1, 2019

wearable technology), and sometimes they remain nascent until "actuated" by a particular event that creates a new market. Such events can include the introduction of an innovative new product or service that preempts public knowledge of the need – cases in point are iTunes and the Nest Learning Thermostat.

Trends 40

Trends Innovation Marketing Strategy 40

Boxes and Arrows

NOVEMBER 17, 2015

*Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. In years of presentations working at an agency, I learned to sense the tension building before a design was revealed. Embracing marketing is a powerful way designers can lead product strategy.

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. That is why weeks such as the last one are so rewarding and filled with learning.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

DECEMBER 2, 2015

This is developing the brand promise ‘inside-out’ and communicating it ‘outside-in,’ implying employees are learning about the new big brand promise at the same time as customers. A brand starts by understanding what the market perceives about it and how much latitude it has to change.

Strategy 40

Strategy Strategy Engagement Marketing 40

BrainZooming

JANUARY 29, 2016

We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs. What are Strategic Objectives?

Strategic Thinking 40

Strategic Thinking Strategy Strategy Exercises 40

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

JUNE 28, 2016

Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners.

Exercises 65

Exercises Strategy Strategy Collaboration 65

BrainZooming

SEPTEMBER 9, 2016

Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. Look at how many strategies and tactics you actually implemented this year, and use that as the threshold for how deeply detailed your plan for next year should be.

Analysis 40

Analysis Strategic Management Strategy Strategy 40

Boxes and Arrows

APRIL 13, 2017

Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Why this matters to designers.

Video 57

Video Conference Artificial Inteligence Design 57

BrainZooming

MARCH 21, 2016

To complement the in-person workshop content, The Brainzooming Group collaborated with Breanna Jacobs at GSMI, the Brand Strategy Conference producer, to publish a new free branding strategy eBook called, “Engaging Employees as an Internal Brand Team: 3 Actionable Strategies.”.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

SEPTEMBER 13, 2016

That incident and a since strategic desire to live behind (and not in front of) the Brainzooming brand means we’ve not addressed pursuing a thought leadership strategy as a topic here – other than Woody Bendle’s hilarious and completely on target take about “So You May Be a Thought Leader.”

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

APRIL 21, 2017

Sharing the videos may, in fact, have happened even before senior United executives learned of the incident through internal communication channels. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

NOVEMBER 13, 2015

Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

FEBRUARY 26, 2016

We created a fast-paced half-day in-person workshop for a small group of sales and marketing leaders at an animal pharma company. They developed a sales strategy and associated messaging for the upcoming year. Afterward, we used a Zoomference to introduce strategies to its top-performing sales people.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

BrainZooming

NOVEMBER 2, 2015

Note: If you want to learn more about the Armada Executive Intelligence Brief system and get in on this great publication for an incredibly low monthly rate, please visit the Armada website.). That does not mean everyone determines and forms strategy. Increase focus for your team with productive strategy questions everyone can use.

Training 40

Training Leadership Underperforming Technical Team Strategy 40

CMOE

MARCH 6, 2023

To be good leaders, managers must continuously foster a learning approach in themselves and their team members. Research shows that organizations that offer a learning culture, which can help build strategic skills, knowledge, and competencies, are 92% more likely to create original products and services.

Strategy 98

Strategy Strategy Technical Review Software Review 98

BrainZooming

FEBRUARY 22, 2016

To the far left, they would describe an attractive, market-viable position, albeit one simpler, more direct, more streamlined, or one easier for the organization to target. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

Leapfrogging

APRIL 19, 2024

By leveraging digital technologies and fostering an environment of open communication, you can unlock the full potential of your virtual team and drive your organization towards greater innovation and productivity.

Collaboration 100

Collaboration Team Building Tools Project 100

Planview

JANUARY 22, 2024

Trend #2: Measuring the Product Portfolio Differently The considerations for measuring product success in the marketplace are evolving beyond traditional criteria like revenue, market share, and customer satisfaction. Factors influencing product development and delivery, like environmental impact (e.g.,

Product Development 69

Product Development Innovation Management Management Trends 69

Planview

DECEMBER 28, 2022

Organizations that lead the pack have two things in common: an airtight alignment between investment spending and business strategy and a formal scoring model in place to determine any in-market product changes. Bridge the Gap Between Product Strategy and Delivery.

Management 52

Management Agile Analysis Strategy 52

Moves the Needle

FEBRUARY 26, 2019

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box. As mentioned, good experimentation is all about focusing in on very specific behaviors.

Underperforming Technical Team 80

Underperforming Technical Team How To Roadmap Tools 80

Acuvate

SEPTEMBER 2, 2023

Perhaps the greatest challenge the IoT marketeers might face in the not-too-distant future as the hype dies, is the term IoT disappearing into the ‘plumbing’ along with previously hyped paradigms like networking and cloud. IoT & Wireless Strategy Manager Charter Communications IoT connectivity & raw data is generally low value.

Technical Review 52

Technical Review Data Software Review Industry 52

Boxes and Arrows

NOVEMBER 13, 2018

Onward Search provides a useful overview of the UX design job market in infographic format. If we go by the stats, the market for UX designers could not be hotter. What I learned in design school. And, yet, those at the forefront of the field are rapidly calling 2018 the beginning of the end for the UX design job title.

Design 93

Design Technical Review Software Review Course 93

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers. Personas (or buyer personas, marketing personas) are fictional representations of key customer characteristics.

Innovation 61

Innovation Guidelines Design Tools 61

Acuvate

JANUARY 31, 2023

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. AI will keep on improving in the field of Perception, Representation & Reasoning, Learning, Human-AI Interaction, and Societal Impact.

Artificial Inteligence 145

Artificial Inteligence Trends ChatGPT Generative AI 145