Learning Marketing Product Strategy Roadmap 
Anaqua
SEPTEMBER 24, 2021
At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. As a matter of fact, the two founders of Anaqua were IP professionals who saw a gap in the market and decided to address it. These are very active groups where we get input about needs and test ideas and new product development.
Boxes and Arrows
NOVEMBER 17, 2015
*Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. In years of presentations working at an agency, I learned to sense the tension building before a design was revealed. The roadmap is a collection of prototypes showing what each release will look like.
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Innov8rs
FEBRUARY 13, 2023
In fact, a few years ago, the company created i2M, or “Innovation to Market”, an incubator for digital ventures. i2M operates as a separate legal entity, with simple processes and separate financing controls, so innovators can test ideas, fail, and learn without affecting the core business. Inspired by Martin Luther King Jr.’s
Planview
JANUARY 22, 2024
Trend #2: Measuring the Product Portfolio Differently The considerations for measuring product success in the marketplace are evolving beyond traditional criteria like revenue, market share, and customer satisfaction. Factors influencing product development and delivery, like environmental impact (e.g.,
Moves the Needle
FEBRUARY 26, 2019
When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box.
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