How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

AQX Law Firm: Product Strategy and What’s Ahead

Anaqua

At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. Client groups involved in Anaqua’s product development approach include: an Executive Council which defines Anaqua’s 3- to 5-year product strategy, a Steering Group which outlines the roadmap for the next 12 months and Working Groups which comprise of clients who focus on specific IP product topics to develop requirements, validate solutions, and define best practices.

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Strategies for Avoiding Distraction and Increasing Your Productivity

Rmukesh Gupta

Here are the strategies that I intend to use to stay away from distractions as and when I need: . I used the following strategies to move from small fractions of distraction free timing to increasingly large segment of time by doing the following: No Notifications : As the first step, I removed every single notifications on my Mac and phone. Celebrate success : I have long realised that whatever actions leads to celebrations, we learn to perform more of.

Innovation in the Automotive Industry

Yet2

By having an accurate picture of the state of innovation, these companies can better assess and incorporate new technologies into the long-term business and product strategy. Download our whitepaper, “ Innovation in the Automotive Industry ” to learn what the team thinks about a range of enabling technologies, such as LiDAR, 3D mapping, vision systems, and more. The automotive industry is undergoing massive technological and social change.

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.

Unleash Your Visual Superpower!

Boxes and Arrows

Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. In years of presentations working at an agency, I learned to sense the tension building before a design was revealed. At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others? Design itself is a product.

Identifying the Value of Crowdsourcing: A Talk with Dr. Zoe Szajnfarber

IdeaScale

Traditional approaches to creating innovation strategies are no longer providing effective solutions. NASA used this product strategy approach when manufacturing a glove worn by astronauts on spacewalks.

Abruptly Halting the Cluster F%@k of Business Meetings

BrainZooming

The thing is, there’s a different way to structure business meetings to help a group come together and collaborate in an innovative, productive way. We create these types of radically different (and beneficial) business meetings for clients , in large part, by bringing together the right people in the right settings with the right structure to allow them to be productive and successful participants. Actively engage more employees in strategy AND implementation success.

3 Vital Employee Engagement Strategies for Winning Ideas

BrainZooming

One reveals an important lesson as you develop employee engagement strategies. 3 Vital Employee Engagement Strategies for Winning Ideas. The obvious lesson relative to employee engagement strategies is simple: Listen to, consider, and act on smart ideas from team members.

Community Collaboration Workshops Come in All Sizes

BrainZooming

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. That is why weeks such as the last one are so rewarding and filled with learning.

Stop Slowing Down Your Innovation Projects

Peer Insight

Companies that aren’t optimized for speed often don’t generate the returns on innovation and product development that they’re looking for; in fact, 42% of global innovation executives believe their development times are too long and cite it as the largest barrier to success.

How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. But what’s the best way to do so - and how can you get honest insights from your end users? Join J.B. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.

15 Things to Look for in a Business Collaboration

BrainZooming

There is a mutual commitment to learning from the business collaboration. Beyond learning more from the collaboration’s outcomes, it should provide an opportunity to learn about each other and our brand. There is a mutual contribution from both parties toward the strategy and ideas. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

7 Organizational Harmony Principles from Dayton Moore

BrainZooming

Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Team Collaboration – 14 Benefits from Pre-Meeting Outreach

BrainZooming

Learning what participants in an upcoming big meeting know, think, and believe before they come together in a large group is one tactic to strengthen team collaboration. Learn what insights the participants already have and don’t have. In the new Brainzooming strategy eBook 321 GO! , we share common situations standing in the way of successfully implementing your most important strategies. You’ll learn ways to help your team: Move forward even amid uncertainty.

7 Strategic Thinking Questions When Things Aren’t Working

BrainZooming

When you have solid planning (maybe even over-planning), good strategic thinking questions to identify ways to adapt, and an appreciation for flexibility, unexpected events become a wonderful opportunity for learning and developing. They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? You don’t need pretty designs and glossy diagrams – in fact, putting this much work into production will create resistance to future changes. Then update personas as you do Customer Development and learn more about customers. You’ll often split a single customer profile into multiple profiles as you learn more. So… just who is our customer anyway?

41 Surprising Things about Community Collaboration Done Well

BrainZooming

Originating from an Edward De Bono technique we learned from Chuck Dymer , the PMIRQ asks five open-ended questions on what worked (Plus), didn’t work (Minus), was surprising (Interesting), should be done next time (Recommendation), and didn’t get fully addressed (Question). Fresh Ideas and Learning. Talking to people – learning new things about the community I live in.’. Learned a lot”. Actively engage more individuals in strategy AND implementation success.

The Innovation Generation Has Arrived

Legacy Innovation Group

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development. A new wave of product developers are entering the workforce, and these are not your grandfather's lock-step minions. The Innovation Generation Has Arrived.

Branding Strategy – The Best Brand Promise EVER

BrainZooming

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” ” If that were your organization’s brand promise, what would you have to do differently with your branding strategy when it comes to: Responsiveness? They need strategic thinkers who can develop strategy and turn it into results.

Leadership Skills – 8 Ways to Fake It Until You Make It

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Who Should Facilitate Strategic Planning? 10 Vital Characteristics

BrainZooming

10 Keys to Involving Employees In Your Strategy. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy that turns into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use.

9 Strategic Thinking Questions – Helping Teams Execute Strategy

BrainZooming

Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy. 9 Strategic Thinking Questions for Helping Teams Execute Strategy. Do you personally believe in the strategy? Were serious, strategic people involved in creating the strategy?

Employee Engagement Strategies – Pigs, Chickens, and What Great Leaders Do

BrainZooming

The thing is, unsuccessful employee engagement strategies are not an employee problem. It is a LEADERSHIP problem when purported employee engagement strategies are not working. We see great leaders among our clients successfully taking steps that meaningfully involve employees in shaping strategy and implementation. If you want to go deeper on a viable strategy to improve employee engagement, download our Results eBook.

Strategic Objectives – 3 Questions to Decide What’s Strategic

BrainZooming

We are working with a client to develop a content marketing strategy for multiple business units in the organization. With that information, we will be in a strong position to identify a content marketing strategy specific to each business unit’s needs. Learn all about how Mike Brown’s workshops on creating strategic impact can boost your success!

Strategic Planning Exercises – 6 Ways to Organize Lists of Ideas

BrainZooming

They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. Do you ever get stuck with a big list of items and struggle to make sense of it all ?

Strategic Thinking – Job Descriptions Don’t Define Innovation Potential

BrainZooming

As in, “We’ve learned from experience that we don’t want them drug into other tasks they might be able to contribute to if that causes performance and timeliness to suffer.” Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use.

Strategic Visioning Exercises – 14 Articles for Creating a Vision Statement

BrainZooming

Strategic Planning – All the Strategy Roles You Need. Creating Change and Change Management – 4 Strategy Options. In short they need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use.

The Best Time to Engage Your Audience in Collaborative Strategic Planning

BrainZooming

Talking with one city’s representatives about strategies to sell-in a broadband recommendation with voters, they asked whether it is okay to engage its citizens after city leadership develops a recommendation. Most importantly, you can shape strategies based on integrating audience input during the earliest stages. This opens the door for making strategy creation an experience that many people actively participate in doing versus just learning about after-the-fact.

Creativity in Business – 48 Creative Appreciation Ideas

BrainZooming

An idea aligning with the company strategy. Someone proposing an idea leading to new learnings. They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Cheerleading for creativity in business isn’t difficult.

Creative Thinking Skills – Protecting Yourself from Creative Thinking Challenges

BrainZooming

In short they need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage more employees in strategy AND implementation success. Sometimes creative thinking challenges come from inside your own head.

You Can’t Fix Morale

CorporateIntel

We talk about a lot of things: leadership talent, product quality, business model. The CEO, also rumored to be teetering, has said repeatedly everyone needs to “work smarter, not harder,” but no one is sure which product in the pipeline is going to carry the day. The CEO pulls together a half-dozen of the best minds in the company to conduct an honest post-mortem of why the company’s strategy is failing. Good process takes a lifetime to learn.

Branding Strategy – 3 Keys to Engaging Your Internal Brand Team

BrainZooming

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. The discussions focused on when employees should be brought into branding strategy decisions. Download Your Free Internal Branding Strategy eBook!

7 Collaborative Strategic Planning Process Impacts (Even if the Plan Sits on the Shelf)

BrainZooming

Talking to executives, you hear the expectation that an organization should implement a solid strategic plan strategy-by-strategy. When you develop a plan from a collaborative, conversationally-driven strategy planning process , you see other tangible impacts. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results.

Answering Reader Questions on Strategy and Innovation Challenges

BrainZooming

We routinely ask those of you downloading Brainzooming strategy and innovation eBooks to share – if you are willing – the opportunities and challenges you are facing at the time. Here are their comments on opportunities and challenges, along with links to Brainzooming posts addressing the strategy and innovation situations they face: People and Organizational Issues. “Internal politics” 3 Strategies for Navigating a Political Environment.

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9 Strategic Thinking Questions to Start Strategic Conversations

BrainZooming

Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” While leading strategy development in a new company poses challenges (including needing to learn a tremendous amount as you go), it has a comparable number of advantages (Including not laboring under preconceived ideas about how the organization does things). All the Strategy Roles You Need.

Strategic Planning – 10 Keys to Collaborative Strategy

BrainZooming

Success factors in strategic planning and creating collaborative strategy were the central topics we tackled on an edition of Smart Companies Radio, hosted by Kelly Scanlon, the owner of Thinking Bigger Business Media, Inc., a company that publishes and produces a variety of publications, products and events that connect growth-minded business owners with practical strategies, resources and information that will take them to the next level of success.

 4 Ways to Make a Strategic Planning Process Productive

BrainZooming

4 Ways to Make a Strategic Planning Process Productive. What can you do to make strategic planning more productive before, during, and after? Instead of requiring people complete complex strategic planning templates unrelated to daily business, we use productive interactions to change the strategic planning process from completing complex forms into conversations, events, and experiences people engage in and learn from as they participate.

5 Things Collaborative Strategic Planning Isn’t

BrainZooming

Collaborative planning implies a process that goes beyond the board room to include individuals throughout the organization in meaningful ways to provide insights and input to shape organizational strategy. Instead of just inviting people and seeing what happens, we carefully identify and vet potential participants in collaborative strategy planning. A large group really makes collaborative strategy planning work.

Strategic Planning Exercises – Two Types of Structure, One Works

BrainZooming

You can provide people with strategic thinking exercises, creative thinking tools, strategy questions, and ways to collaborate with one another, using structure to help imagine better strategies. This means there is no opportunity for productive collaboration to devise the plan. Productive Structure for Strategic Planning Exercises. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

Innovation Strategy – Here, There, and Everywhere

BrainZooming

While there’s more to come in the months ahead, here are highlights of a couple of innovation strategy presentations this week to very different groups. Innovation Strategy in Your Organization – An Innovative Workplace Culture. Innovation Strategy across a Community – Forward to the Future. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business.

Strategic Thinking Exercises – 3 Responses to New Ideas

BrainZooming

Since all the companies competed with one another, each one needed to determine its own business strategies. And if it’s bad, use other strategic thinking exercises to gently bring the ideas back to something smarter and more productive. – Mike Brown. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use.