AQX Law Firm: Product Strategy and What’s Ahead

Anaqua

At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. Customers continue to drive the roadmap, supported by advancements in technology and business practices. In November 2020, Hyperion Research awarded Anaqua the Highly Innovative designation for our Customer-Driven Roadmap and Persona Driven User Interface. These are very active groups where we get input about needs and test ideas and new product development.

Unleash Your Visual Superpower!

Boxes and Arrows

Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. In years of presentations working at an agency, I learned to sense the tension building before a design was revealed. At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others? Design itself is a product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Stop Building Products No One Wants: How to Experiment Your Way to Success

Moves the Needle

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box. In most cases, a product manager is someone who works cross-functionally with development, marketing, and customer support in order to map out use cases for new products.

The UX Professionals’ Guide to Working with Agile Scrum Teams

Boxes and Arrows

When I left the company three years later, more than 150 teams at that company were using Scrum for developing both infrastructure and product features. In my experience, when product development is managed with an Agile development approach, user experience professionals are expected to find a way to work within the Agile framework to succeed. Both designers and user researchers shared techniques for keeping product owners and developers informed and aware of their progress.

Agile 87