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Book in Brief: Digital and Marketing Asset Management

Boxes and Arrows

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Enterprises have a growing desire to manage the entire lifecycle of digital media. Hit us up at idea at boxesandarrows.com.

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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. They see operations being mismanaged, so they bring on better managers. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards.

Marketing 100
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25 Podcasts for Managers (with Episode Recommendations)

CMOE

25 Podcasts for Managers. Manager Tools. We’ve entered the age of podcasts, and everyone can benefit from the distillation of the experiences of experts, including leaders and managers. Any leader can benefit from at least one of these podcasts for managers. 25 Business-Management Podcasts. Coaching for Potential.

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You can't burn data

Jeffrey Phillips

This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. Most businesses have a range of data types, data quality and data management, none of which lead to high quality data. After all, both are abundant commodities that can create value.

Data 157
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The law of diffusion of innovation

Idea to Value

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. Diffusion is the process by which a new innovation or product is communicated over time amongst the participants in a social system or market. of the total market.

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How to Use the Innovation Matrix Template to Create New Products or Services for Your Business

Leapfrogging

Innovation, and coming up with new products and services for your business to stand out in the market is one of the most important things you can do to ensure its success. . . In order to develop the right strategy you need to take a look at your company’s Competence and Commitment to bringing innovations to market.

How To 147
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Use the S-Curve Mapping Tool to Speed Up Innovation Processes in Your Business

Leapfrogging

The S-Curve Mapping template is one of the most helpful tools I’ve come across for helping individuals determine where their business stands within the current market landscape. . S-Curve Mapping is the process used to identify where a business sits in the current innovation ecosystem compared to other businesses in the market.

Tools 130