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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” a comprehensive marketing strategy that includes a mix of channels such as social media, email marketing, and content marketing.

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Breaking Taboos – Two Lessons for Innovators

Destination Innovation

From this insight Kimberly-Clark went on to develop and market Kleenex tissues. Based on this intelligence, the company developed and marketed a new product, Kotex, as the first commercial sanitary towel. They advertised in women’s magazines such as Good Housekeeping with the slogan ‘Kotex – Ask for it by Name.’

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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards. So what do you do when you want to find out how your business is doing?

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Find a Local Solution to a Local Problem

Destination Innovation

In 2014 TIME magazine named him one of the 100 most influential people in the world. But Muruga knew that the pads were too expensive for the Indian market. His innovation is recognised as transforming hygiene and public health for women across India. He has given a TED talk on the topic. He has featured in a movie about his life.

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The law of diffusion of innovation

Idea to Value

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. Diffusion is the process by which a new innovation or product is communicated over time amongst the participants in a social system or market. of the total market.

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Use the S-Curve Mapping Tool to Speed Up Innovation Processes in Your Business

Leapfrogging

The S-Curve Mapping template is one of the most helpful tools I’ve come across for helping individuals determine where their business stands within the current market landscape. . S-Curve Mapping is the process used to identify where a business sits in the current innovation ecosystem compared to other businesses in the market.

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How to Use the Innovation Matrix Template to Create New Products or Services for Your Business

Leapfrogging

Innovation, and coming up with new products and services for your business to stand out in the market is one of the most important things you can do to ensure its success. . . In order to develop the right strategy you need to take a look at your company’s Competence and Commitment to bringing innovations to market.

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