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Five Unicorn Scaleup Strategies

Leapfrogging

I encourage you to get it and embrace these strategies, whether you’re running a startup or in a big company. based software companies started since 2003 and valued at over $1 billion by public or private market investors. Here’s a Q&A with Matt that highlights the key points in the book.

Strategy 130
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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

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Use a Strategy Uncertainty Map to Find Clarity in Disruptive Times

Leapfrogging

Here’s the downloadable Strategy Uncertainty Map I developed as part of my work with Praxie.com. A Strategy Uncertainty Map is a visual representation of your top opportunities, which can include products, services, projects, or business strategies. Also, be sure to keep the Strategy Uncertainty Map alive.

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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. Benchmarking can be extremely helpful, as it allows the organization to better understand not only how their competitors are performing, but also what procedures or strategies are being used to accomplish such high performance.

Marketing 100
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How to Use the Innovation Matrix Template to Create New Products or Services for Your Business

Leapfrogging

Innovation, and coming up with new products and services for your business to stand out in the market is one of the most important things you can do to ensure its success. . . So how do you determine which innovation strategy fits your organization best? Magazine , a globally recognized?

How To 147
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6 Simple Growth Hacks for Startups

Leapfrogging

These strategies will help your startup succeed without a big investment. As many of my readers know, I usually write about strategy , innovation , and leadership. So, here’s what we did to build a brand and drive tens of thousands of visitors to our website each month, all without any significant marketing investment.

Video 130
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The law of diffusion of innovation

Idea to Value

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. Diffusion is the process by which a new innovation or product is communicated over time amongst the participants in a social system or market. of the total market.