Breaking Taboos – Two Lessons for Innovators
Destination Innovation
DECEMBER 9, 2018
The nurses had reported that the gas-mask filter fibres were often used as face-wipes and disposable handkerchiefs. Furthermore, the female clinicians reported that the field dressings were really useful at the time of month when a woman had her period. Many magazines hesitated to run adverts concerning something so unmentionable.
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