Innovation and the role of lead users in online communities
MAY 16, 2016
User communities in product and service innovations have been identified as important sources of innovations. In user communities, users not only share their innovation-related knowledge but also develop it by giving and receiving feedback from other users. Companies such as IBM, Audi, Microsoft, BMW and Nokia are trying to include innovation-related knowledge of users through online user-communities. International Journal of Information Management , 36 (4), 520-530.