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3 Traps of common market research methods

Moves the Needle

Market research often falls short when it comes to innovation. Here’s why: Modern market research methods, like Lean Startup, do a great job of focusing on customer-centric discovery. In lean startup, before beginning to test solution ideas, one focuses on developing empathy through customer development interviews.

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Unleash the Power: Driving Innovation in Executive Teams with Experiential Intelligence

Leapfrogging

It allows leaders to harness their collective experiences to identify opportunities for innovation, challenge the status quo, and inspire their teams to strive for excellence. By leveraging experiential insights, executive teams are better positioned to anticipate market trends, customer needs, and potential disruptions.

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Air, Water, Food

CorporateIntel

In product development, it might be an innovative, competitive technology solution that is worth marketing because it will surprise and delight customers. In product development, it might be the process management that lets you create a dependable schedule. What is Air? Water is the ability to deliver it.

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Fractional Chief Innovation Officer (CINO)

Gregg Fraley

A Fractional CINO addresses these missing skill sets: The MisFortune 10,000 Tend to Lack These Innovation Skills: Process and Innovation Project Management Skills — including: team building, culture leadership, innovation project roadmapping, and more. Doing even basic market research takes training and experience.

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Innovation is too easy

Jeffrey Phillips

This crowds the product development process and eliminates room for new concepts to enter. Third, as the product development and commercialization teams get burned by inadequate or poor concepts from the innovation activities, these teams downplay and "back burner" new concepts and focus on existing products.

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Interview with Design Thinking Leader Steven Forth on What Makes Business Model Innovation So Challenging

IdeaScale

Ibbaka is a consulting and technology development company focused on helping companies bring innovations to market and to help them to scale. Price elasticity of demand and you find out where they cross and that’s your market clearing price. IdeaScale: So, how did Ibbaka get started and what do you do? And there you go.”

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CPG Industry Innovation

eZassi

CPG embraces constant change and ceaseless innovation to keep up with consumer demands while building brands customers rely on in their daily lives. How do the major companies’ research and development teams build and manage a portfolio of innovative products while ensuring long-term market success and consistent brand loyalty?