Content Marketing for Product Innovators

Innovation Excellence

If you want to know how to leverage content marketing to position your product in your customer’s mind, a great person to ask is Jerod Morris, VP of Marketing at Rainmaker Digital.

Five Product Innovations that Evolved Over Time

IdeaScale

The product innovations that generate the most excitement and public interest are the disruptive innovations. However, these innovations aren’t that common. To illustrate how this can happen, it’s helpful to look at innovations that evolved over time.

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Digital transformation marks the demise of product innovation

Jeffrey Phillips

I'm going to stipulate that the business cycle and innovation are at a tipping point. For close to 20 years (dating approximately from when Jobs returned to Apple) we've been living in the product innovation era. Innovation hasn't delivered on its promises in many cases.

Ten Questions to Answer Before Using Social Tools for Product Innovation

Innovation Excellence

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known.

Measuring Innovation Performance

Measuring innovation performance Our innovation campaigns prove that there is a way to. measure innovation performance. Innovation-active ?rms tability and productivity, increased. Along with balancing the innovation. aside as innovation spend.

The 7 stages of NPD and how to effectively manage product innovation

Exago

The process of developing a new product - whether it is a tangible, physical good or intangible, like a service, experience or belief - requires a systematic method to launch and commercialise it.

Marketing and Innovation are Inseparable

Innovation Excellence

So, how does your Marketing serve your innovation? Build Capability Consumer Innovation Innovation Leadership Management marketing Product Innovation R&D Sales Strategy Technology Creativity Customers Disruptive Innovation Innovation Management technology

Small Business Revolution: Re-energize Brands and Market Research [podcast]

Innovation Excellence

Innovators and product managers need to think more strategically to expand their success – to become product masters. This is what executive teams want from their product managers, and this interview with my guest is a great case study for thinking strategically and reshaping an entire organization. What if you could create a new product.

Does the Stock Market Inhibit Innovation?

Destination Innovation

Are private companies more innovative than public companies? What happens to an innovative start-up which goes public? Will the same team of people who were so agile and entrepreneurial in the start-up become even more innovative once they have some capital and recognition behind them?

Collaboration increases market agility

Xinova

“The complexity of getting products to market and the speed of which they’re trying to get the products to market is decreased,” – Michael Keer (@PRG_Mkeer), CEO, Product Realization Group.

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Collaboration increases market agility

Xinova

“The complexity of getting products to market and the speed of which they’re trying to get the products to market is decreased,” – Michael Keer (@PRG_Mkeer), CEO, Product Realization Group.

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Why “Gretzky’s Rule” Represents the Past of Product Innovation

Innovation Leader

Most people operate markets where outcomes are unpredictable and new competitors can disrupt your entire business. Find out what on Ericsson exec had to say

Engaging Customers – How do you know who you really want to work with?

Innovation Excellence

Love your customers, and your customers will love you back I like to work with customers who are willing to do the personal and professional transformation to become innovative and agile. Customers Design Innovation marketing Product Innovation agile business innovation design

Kärcher’s Process for Developing a New Product that Captured the Market

Innovation Excellence

Where does this product story start? It begins with Kärcher North America, the market leader in carpet extraction cleaning. The core product line was 15 years old and in need of innovation. Chad McAllister interviews Bill Ott, Executive Vice President of the product development organization at Kärcher. Innovation Innovation Teaching Story Product Innovation Innovation Management innovation process Product Management product managers

Innovation Insights from the Founder of Sony

Destination Innovation

They founded Tokyo Telecommunications Engineering, Corporation and their first product was an automatic rice cooker which failed to sell well. There was little consumer demand in a society impoverished by the war so Morita decided to focus on export markets. Insights for Innovators.

The Eco Lux Trend – Is Your Brand Missing Out?

Innovation Excellence

Like it or lump it, the “eco” market is not going anywhere. Despite global economic instability, last year the luxury market grew by 5% to an estimated €1.2 Innovation marketing Product Innovation Social Innovation Strategy Sustainability Trends product innovation social innovation sustainability66% of global consumers say they are willing to pay more for sustainable brands (Bain & Company).

Why the Test & Learn Approach Does Not Work

Innovation Excellence

The in-market test & learn approach to innovation is becoming increasingly common, because it meets the cultural needs of modern businesses to behave entrepreneurially. At The Strategy Distillery we believe (and have witnessed) this approach is life threatening to the future success of a newly launched product or service.

How Do You Make It Difficult For The Competition To Copy?

Innovation Excellence

Businesses can get so wrapped up in all the excitement of an innovation idea they tend to give very little time to what the competition might do once the innovation has launched. Creativity Innovation marketing Product Innovation Strategy ideas innovative thinking

50 Ways a Driverless Future Could Impact (almost) Everything

Innovation Excellence

Disruption Entrepreneurship marketing Open Innovation Product Innovation R&D Research Technology Automobile Industry driverless car Innovation MIT software technologyWhat could happen when cars and trucks drive themselves?

3 Problems With Positioning Statements

Innovation Excellence

Consumer Innovation Innovation Product Innovation Strategy Brand Positioning branding ideation Innovation Barriers marketing planning positioning

How Professional Associations Serve Innovators

Innovation Excellence

The Association of International Product Marketing and Management (AIPMM) provides value to product manager, marketing managers, and innovators. Continue reading → Innovation Product Innovation marketing AIPMM PDMA Professional Development

Lean Product Development Processes For Innovation And Speed

Innovation Excellence

Through our hands-on work with clients, we have developed a lean product development process. However, we have incorporated selected practices from the agile toolkit to enhance innovation and speed products to market.

Innovation Through Crowdsourcing and AI

Innovation Excellence

Build Capability Customers Disruption Innovation Processes & Tools Product Innovation Technology ai Artifical Intelligence Crowdsourcing data market research technology

Is Your Innovation Pipeline Full of Junk Food?

Innovation Excellence

Continue reading → Customers Growth Innovation Product Innovation Strategy Innovation Management Innovation Pipeline innovative thinking Insights Leadership Management marketing research

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Innovating Your Way out of the Commodity Trap

Innovation Excellence

The commodity trap is a significant threat for manufacturers in premium market segments. It describes the tendency of competing products to become more and more similar, thus nullifying any competitive advantage that the high-end product might have had.

The Opportunity Cost Of Not Innovating

Innovation Excellence

when considering a new innovation, but rarely do they ask, “what’s the size of the opportunity we miss if we don’t do this?”. Business history is unfortunately plagued with examples of companies that have paid a high price for not innovating. Creativity Innovation marketing Product Innovation Strategy ideas innovative thinkingIt seems to be ingrained in businesses to ask, “what’s the cost?”

Welcome to the Mid Zone of Innovation

Innovation Excellence

Continue reading → Business Models Change Disruption Feature Of The Week Governance Growth Innovation Innovation Perspectives Leadership & Infrastructure Management People & Skills Product Innovation Strategy marketing Back End of Innovation front end Front End of Innovation Start-up

How to Successfully Introduce New Innovations to Customers

Innovation Excellence

Introducing new technology and innovations is a delicate process — especially outside of traditionally tech-oriented industries. Here are three approaches I have found to be successful in keeping customers interested in innovations without overwhelming them.

Conjoint Analysis for Product Managers and Innovators

Innovation Excellence

What’s in your toolbox for conducting consumer and market research? To explore the topic and walk through an example of using Conjoint Analysis, I tracked down the market research tool master Brian Ottum, who has 30 years experience in new product development.

When More Innovation Isn’t Your Best Option

Innovation Excellence

The more innovation, the better. You can gain additional share of existing markets, or even create new ones. One where more innovation doesn’t help a business. Consumer Innovation Innovation Product Innovation Strategy behavior change Capacity consumers Customers innovation pacing innovation pipeline management market launch new product launch Retailers sales teamThat seems to be the going mantra.

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Succeeding with Outsourcing? Time to Reinvest for Success!

Innovation Excellence

But this cost-cutting craze is at odds with many apparel companies' long-term focus on being or becoming market leaders. With a hypersensitivity towards profit margins, too often companies justify outsourced manufacturing with lower costs and better-looking accounting numbers.

Why Less is More: Product Strategy

Innovation Excellence

Innovation Product Innovation Strategy Competitive Advantage Competitive Strategy differentiation Marketing Strategy michael graber product strategy Southern Growth StudioAnxiety floods the boardroom, the conference rooms, every decision. Costs are rising.

How to Build a Dynamic Brand

Innovation Excellence

Innovation Leadership marketing Product Innovation Profiles of Innovators R&D Sales Social Innovation brands consumer goods Customers FMCG storytelling Strategy Visual IconsWhile brand positioning isn’t particularly hard to explain, neither is describing how a plane flies. But the physics of rapid air flow over the wings is one thing; actually designing and piloting a plane is something else all together.

CPG Brands Struggle as Consumers Demand ‘Supply Chain’ Transparency

Innovation Excellence

Understanding consumer needs and demands and then adapting to them often requires companies to change their processes and innovate. Customers Industry Innovation marketing Product Innovation R&D Trends Consumer Packaged Goods cpg fortune 500 smartphones supply chain management technologyIn a recent podcast, AgFunderNews addressed how CPG brands are struggling to be transparent throughout the supply chain.

Embracing Quick Wins and Quick Losses

Innovation Excellence

When moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect.

We Need Actionable Intelligence Not Artificial

Innovation Excellence

By mastering data and embedding intelligence into its organization and innovation any firm can now aspire to become a high performer, no matter how modest its past or unfashionable its sector. Why was the best performing stock in the S&P 500 compared to a flywheel?

How to Start Innovation with an Idea

Innovation Excellence

The Idea Route Google, currently a company with a market capitalization of $ 500 billion, started as just an idea. In 1995, the idea for “downloading the entire web onto computers” came to Google inventor Larry Page in a dream when he was 23 years old.

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104 Mobile Marketing Facts [infographic]

Innovation Excellence

This infographic, compiled by the team behind Website Builder, offers 104 mobile marketing facts, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats. Build Capability Digital Infographic Innovation Product Innovation Social Innovation Technology digital e-commerce marketing mobile

Outcome-Driven Innovation: Know what customers want before developing the product

Innovation Excellence

An old marketing adage is that half of a company’s advertising is effective, we just don’t know which half. Continue reading → Innovation Product Innovation Customer Centered Interview jobs-to-be-done Podcast Product Management Tony Ulwick

Accelerating Innovation with Rapid Learning Cycles

Innovation Excellence

As innovators, we all want to do three key things: Create something new, fantastic and disruptive; Bring it to the market fast enough to capture its value and grow our business; Do it again (and again, and again.).

Bring Markets Into Perfect Focus by Defining Them Around the Customer’s Job-To-Be-Done

Strategyn

Companies often define the markets they serve around the technology in their product offerings… a technology that one day will become obsolete. Define your markets around the customer’s job-to-be-done. Notice we do not ask, “What job does your product get done?”

Back to Basics: Elements in the Product Story

Innovation Excellence

Be clear with your product marketing! Be clear with your product marketing. The solution then is not your product or its technical. Innovation Product Innovation Benefits new product development NPD product Product Features value proposition

Building Product Lifecycle Excellence

Innovation Excellence

Developing products in today’s market is a formidable task. As the stress to get products to market faster increases, little room is left for learning through mistakes. Innovation Product Innovation Innovation Management NPD NPD process Product Management product manager