Innovation Excellence

FEBRUARY 19, 2017

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Worse, they have turned the category that we invented into a commoditized war zone and keep us in a rigid box.

Product Strategy 41

Product Strategy Strategy Strategy Conference 41

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. In short they need strategic thinkers who can develop strategy and turn it into results.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

Qmarkets

JULY 8, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. So buying innovation externally is a smart option.

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

Qmarkets

APRIL 24, 2017

For example, one company saw they were making most of their sales from their traditional products, so they focused on that. A short while later they were pushed out of the market by companies that had innovated and created new products. So buying innovation externally is a smart option.

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

Planview

JANUARY 22, 2024

As we welcome the new year, we asked our team of product innovation experts and thought leaders to identify trends they’re seeing across the industry and within our customer implementations. Factors influencing product development and delivery, like environmental impact (e.g.,

Product Development 69

Product Development Innovation Management Management Trends 69

Taivara

JULY 23, 2018

Wargaming – Wargaming seeks a robust, flexible strategies that enable your product to anticipate and outmaneuver competitive, or other, threats that can have devastating consequences. A few years ago, cannabis was a black-market business. If it costs me $10 to sell each product for $1, it’s not a business.

Ideation 48

Ideation Underperforming Technical Team Brainstorming Technical Review 48

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers. Personas (or buyer personas, marketing personas) are fictional representations of key customer characteristics.

Innovation 61

Innovation Guidelines Design Tools 61