Ten Questions to Answer Before Using Social Tools for Product Innovation

Innovation Excellence

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. But social media is also a tool for inbound marketing – for understanding the customer.

The Eco Lux Trend – Is Your Brand Missing Out?

Innovation Excellence

Like it or lump it, the “eco” market is not going anywhere. Despite global economic instability, last year the luxury market grew by 5% to an estimated €1.2 Innovation marketing Product Innovation Social Innovation Strategy Sustainability Trends product innovation social innovation sustainability66% of global consumers say they are willing to pay more for sustainable brands (Bain & Company).

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How to Build a Dynamic Brand

Innovation Excellence

Innovation Leadership marketing Product Innovation Profiles of Innovators R&D Sales Social Innovation brands consumer goods Customers FMCG storytelling Strategy Visual IconsWhile brand positioning isn’t particularly hard to explain, neither is describing how a plane flies. But the physics of rapid air flow over the wings is one thing; actually designing and piloting a plane is something else all together.

104 Mobile Marketing Facts [infographic]

Innovation Excellence

This infographic, compiled by the team behind Website Builder, offers 104 mobile marketing facts, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats. Build Capability Digital Infographic Innovation Product Innovation Social Innovation Technology digital e-commerce marketing mobile

How to enable inclusive innovation

hackerearth

The innovation system would meet the needs of every person. Inadequacy or inaccessibility should not constrain people’s innovative ability. What is inclusive innovation? Here, the excluded groups are both producers and customers of innovations. Innovation Management

Open Innovation: A 2014 Research Agenda

Open Innovation

One of the main goals of the Chesbrough/Vanhaverbeke/West 2006 book was to shape the research agenda of the open innovation. Our final chapter was immodestly entitled “Open innovation: a research agenda” (West, Vanhaverbeke and Chesbrough, 2006). Since I'm trying to write a short encyclopedia article on open innovation — and want to make it different from my 2011 article — it seemed a good time to review what’s been written recently. Open Social Innovation.”