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AQX Law Firm: Product Strategy and What’s Ahead

Anaqua

At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. As a matter of fact, the two founders of Anaqua were IP professionals who saw a gap in the market and decided to address it. These priorities now get woven into our product strategy.

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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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What Hidden Segments Exist In Your Market?

Strategyn

Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Over the years, many methods of market segmentation have been developed and implemented. What meaningful differences exist in a market? How is outcome-based segmentation accomplished?

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Why Less is More: Product Strategy

Innovation Excellence

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Worse, they have turned the category that we invented into a commoditized war zone and keep us in a rigid box.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.

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The Marketing Stakeholder Interview

Boxes and Arrows

The Marketing Stakeholder Interview. Marketing stakeholders. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both.

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How to Develop Your Idea to Become the Next Big Thing Using Kanban System?

IdeaScale

Through this strategy, you can also develop permanent solutions for fixing some of your organization’s most pressing problems. Kanban allows you to visualize your entire workflow chain: from seed stage ideation, prototype development and market validation, down to manufacturing, post-production, scalability, and expansion.

System 100
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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Most of the tools that are used place emphasis on delivering product features, not about solving the customers pain points. Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. Execute your product strategy with a “customer-first” mindset.