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Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Marketing 103
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Navigating the Shift from Project to Product: A Map for Success 

Planview

The secret lies in transitioning from a project-oriented management approach to a product-centric model. It’s a paradigm shift that promises reduced time-to-market, heightened agility, and an unwavering focus on delivering value. Yet, the journey is rife with challenges.

Project 69
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Balancing your innovation portfolio: Does the 70-20-10 rule still apply?

Idea to Value

One of the best ways to assess what proportions your company should allocate to different types of innovation projects is by looking at your current and desired innovation portfolio. 10% of their innovation resources on transformational innovations, to explore completely new offerings and markets. However, this is an average ratio.

Project 284
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Day to Day Innovation Survey Results to date

Jeffrey Phillips

Many of you know that we are conducting a survey of innovation practitioners. To encourage you and to provide a mid-survey report, I thought I'd reflect on a few findings to date. The survey will remain open for another two weeks. If you haven't responded, please take ten minutes to provide us your insights.

Survey 100
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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Moving from Project to Product: A Five-Stage Journey

Planview

In the traditional project-centered model, companies are organized around tasks, with each group focused on one element of a project. But greater emphasis is being placed on moving from project to product, which focuses on enabling teams to become end-to-end experts. What Does Moving from Project to Product Mean?

Project 59
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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . If you are an executive or working professional in the marketing industry, this is likely music to your ears.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.