Brunner

MARCH 24, 2023

At the most recent ANA Master’s of Marketing conference , Marc Pritchard, the chief brand officer at Procter & Gamble Co., presented the seven habits marketers need to adopt to drive business growth — in particular, multicultural market growth. “We Represent all your customers Look at your marketing messages holistically.

Marketing 95

Marketing Groups Report Conference 95

Paul Hobcraft

JUNE 21, 2018

There has just been a highly useful benchmarking report released by Innovation Leader with KPMG LLP sponsoring this and providing some of their collective insights into the different aspects of “ Benchmarking Innovation Impact 2018″ At present, you can download the report before it might slip behind a paywall at some later stage.

Report 235

Report Innovation Innovation Programs Groups 235

Qmarkets

JANUARY 23, 2020

With outstanding scores across a wide variety of criteria, Qmarkets was recently recognized as a ‘Market Leader’ by FeaturedCustomers – a top customer reference platform for B2B business software and services. Tel Aviv, 23rd January, 2020 – FeaturedCustomers recently released their Winter 2020 Idea Management Software Customer Success Report.

Idea Management 52

Idea Management Report Marketing Management 52

Cris Beswick

JULY 17, 2024

Yet only 30% reported plans to refresh their innovation strategy, with most focusing instead on efficiency and increasing project throughput. The report highlights ten ways leaders can reshape their innovation systems with GenAI across the innovation cycle. This misalignment between concerns and actions is a major issue.

Report 59

Report Underperforming Technical Team Generative AI Strategy 59

Planview

OCTOBER 16, 2023

The State of Value Stream Management Report 2023 , in particular, stands out due to its inclusivity, drawing data from respondents across various organizational sizes, ranging from nimble startups with 1-99 employees to massive enterprises boasting 50,000+ personnel.

Report 64

Report Technical Review Management Software Review 64

Brunner

NOVEMBER 27, 2023

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” a comprehensive marketing strategy that includes a mix of channels such as social media, email marketing, and content marketing.

Marketing 52

Marketing Technical Review Strategy Strategy 52

Brunner

JULY 31, 2024

Brunner’s Initiative Highlights the Impact of Diverse Leadership for Future Generations Imagine stepping into a room filled with dynamic leaders shaping the future of media and marketing. This is the vision behind our content series, SHE Leads : Marketing and Media Mavens , which aims to elevate the next generation of female leaders.

Marketing 52

Marketing Leadership Culture Innovation 52

Paul Hobcraft

MAY 19, 2021

” A groundbreaking report, “ Net-Zero by 2050: a roadmap for the global energy system “(referred to as NZE here) by the Internation Energy Agency (IEA), has been emphasising that this decade is pivotal to reaching net-zero by mid-century. This requires nothing short of a total transformation of the energy systems.

Report 345

Report Innovation Technology Policies 345

Brunner

JUNE 18, 2024

Research shows a brand’s values increasingly drive purchase decisions, especially as millennials and GenZers move up the ranks as business buyers: 77% of millennial and GenZ B2B buyers said brand is a significant factor in their purchase decisions, compared to 55% of older buyers, according to a Merkle report.

Marketing 52

Marketing Underperforming Technical Team Report Engagement 52

Brunner

APRIL 21, 2020

According to Forrester, “Marketers can use performance marketing agencies to target in-market consumers, drive them to convert in digital channels, and support some organic marketing efforts.”. In June 2019, Forrester published a global overview of 32 performance marketing agencies – Brunner included.

Report 40

Report Marketing Data Culture 40

Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

Design Thinking 117

Design Thinking Design Marketing How To 117

IdeaScale

FEBRUARY 1, 2024

According to reports, the global healthcare industry is estimated to be $7.9 On the other hand, the North America healthcare market is about $1trillion comprising of 12.5% of global healthcare market share. No doubt, one of the most important industries today is the healthcare industry.

Industry 147

Industry Report Marketing Innovation 147

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

TechEmpower Innovation

JULY 24, 2023

How will you be taking this to market? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? What about reporting and moderation? How can we leverage AI to get our product to market faster? Reporting What needs to be reported? Free trials?

Technical Review 312

Technical Review Fractional CTO CTO Innovation 312

Brunner

JULY 26, 2023

At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? Delaney Held is lead, content marketing at Brunner. What is content strategy? She holds a B.A.

Roadmap 98

Roadmap Engagement Data Marketing 98

Yet2

FEBRUARY 7, 2024

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients.

Big Data 59

Big Data Data Technical Review Marketing 59

Tullio Siragusa

DECEMBER 26, 2022

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. The region is expected to see a CAGR of around 8% through 2026.

Software 62

Software Software Engineering Marketing Internet of things 62

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

Marketing 52

Marketing Technical Review Trends Study 52

Harvard Business Review

MAY 15, 2024

Some NDAs illegally place restrictions on an employee’s ability to report misconduct to government agencies like the U.S. Securities violations, including fraud, insider trading, and market manipulation, are some of the most common forms of misconduct that companies try to prevent employees from reporting.

Report 119

Report Marketing Company 119

HYPE Innovation

APRIL 22, 2024

of businesses report increased operational costs due to supply chain disruptions , supply chain innovation has become critical for companies seeking to remain competitive and sustainable. In today's rapidly evolving business environment, where 84.6%

Strategy 130

Strategy Strategy Disruption Report 130

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Christine Zapinski, Director, Content Marketing “Our team was able to drop another paid subscription that helped guide simple ad copy changes for our social posts.

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Brunner

OCTOBER 15, 2020

Speed versus depth of insight is a fundamental trade-off marketing strategists often face when working with analyst teammates. An example of what such a system could do is calculate and compare marketing ROI across detailed paid channels while accounting for the diminishing returns effects of increased marketing investment.

Marketing 76

Marketing Software Review Analysis Data 76

Harvard Business Review

JUNE 27, 2024

In a well-functioning capital market, profits should be the sole criterion for firm survival; that is, firms reporting losses should disappear. Of late, however, loss-making firms are highly sought after by investors — often more than some profitable firms.

Company 137

Company Report Examples Marketing 137

Destination Innovation

OCTOBER 5, 2015

His 2014 report, Does Going Public Affect Innovation? His conclusion is that these results suggest that the transition to public equity markets leads firms to reposition their R&D investments toward more conventional and safer projects. The post Does the Stock Market Inhibit Innovation? Apparently not.

Marketing 100

Marketing Innovation Report Company 100

Idea to Value

NOVEMBER 28, 2022

10% of their innovation resources on transformational innovations, to explore completely new offerings and markets. The best research I have come across to answer this was done by Innovation Leader ‘s Benchmarking Innovation Impact 2018 report. Circles highlighted in original report. There is nothing wrong with this.

Project 292

Project Innovation Report Software Review 292

Thinkers360 - Thought Leader Interviews

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

Marketing 69

Marketing Artificial Inteligence Meeting Video 69

Business and Tech

DECEMBER 7, 2021

Alexandra Alvarado Director of Marketing and Education, American Apartment Owners Association. FICO reports that the average credit score now stands at 716, eight points higher than 2020, with consumers in lower score ranges seeing the biggest improvement. How does this change tenant screening?

Technical Review 246

Technical Review Report Change Engagement 246

TechEmpower Innovation

JULY 31, 2023

Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. Don’t worry about scaling just yet. Apply costs to each channel.

CTO 156

CTO Technical Review Report Project 156

Christensen Institute

MAY 11, 2022

This is the first of a two-part blog series on Water4 and how it addresses a market need to provide clean and safe water in Sierra Leone. In addition, fewer than 15% of countries surveyed in the 2019 UN GLAAS report had the financial or human capacity to implement their plans for safe drinking water. .

Marketing 59

Marketing Technical Review Training System 59

Christensen Institute

APRIL 23, 2024

Nestle cut staff across 21 countries and Barclays, Coca-Cola, Cadbury, Eveready, and SABMiller retreated from different African markets they once believed had promise. Second, a cursory overview of several reports shows the depth of Africa’s development challenges and the long road ahead as the continent marches towards prosperity.

Report 143

Report Marketing Resources Company 143