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FeaturedCustomers Report Names IdeaScale a Market Leader

IdeaScale

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. Report Rankings. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence.

Report 246
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Demystifying Emissions Reporting

Harvard Business Review

The International Sustainability Standards Board and the European Commission are implementing new mandatory non-financial reporting requirements, with the former releasing its inaugural standards for global capital markets and the latter developing standards as part of the EU’s Corporate Sustainability Reporting Directive.

Report 98
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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting.

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The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. Since the onset of the pandemic, property managers have reported a 48 percent increase in fraudulent incidents. Dylan Lenz Founder and CEO, Naborly. Elizabeth Francisco President, Resman.

Marketing 264
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Seven marketing habits to drive multicultural marketing growth

Brunner

At the most recent ANA Master’s of Marketing conference , Marc Pritchard, the chief brand officer at Procter & Gamble Co., presented the seven habits marketers need to adopt to drive business growth — in particular, multicultural market growth. “We Represent all your customers Look at your marketing messages holistically.

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Modern Health Report Shows Disconnect Between Company Leaders and Employees

Business and Tech

If employers want to be able to compete in today’s tight labor market, these survey results clearly show company leadership is going to need to listen more closely to employee feedback and make mental health benefits a priority. Mental health issues were here pre-pandemic, and they’re still going to be here post-pandemic.

Report 241
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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New Study: 2018 State of Embedded Analytics Report

Read the 6th annual State of Embedded Analytics Report to discover new best practices. Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Brought to you by Logi Analytics.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Going to Market Smarter in the New Economy

Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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4 Approaches to Data Analytics

As the analytics landscape has evolved, application teams who need to embed dashboards, reports, and other analytics capabilities in their commercial and corporate applications can choose from dozens of solutions. How do you differentiate one solution from the next? You’ll learn: The evolution of business intelligence.