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Empathy and Equivalence: Transformative Principles for Modern Workplaces

Tullio Siragusa

These principles offer a vital roadmap for building more humane and sustainable workplaces in today’s complex business environment. " Be one of the first to be able to automatically empathize your company’s messaging and positioning in the market, join the waitlist for AI CMO by clicking here. !

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An Innovation Lexicon

IdeaScale

When I was doing my MBA in the early eighties, the London Business School did not offer a single course on innovation. Over two years I believe we went through just one case study on how to produce and market a new technology (it was on fiber optics). Others define innovation as entrepreneurship – starting a new business.

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Future Trends 2021: Purpose & Co-creation

Be-novative

According to Deloitte: “Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction.” This is key for any innovation or co-creation process in order to drive results. Purpose helps us redefine who we are.

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