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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?

Roadmap 98
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Inform Your Product Development with Innovation Roadmaps

IdeaScale

Product roadmaps are powerful tools to get the team organized and to get a new product launched. Innovation roadmaps use the product roadmap technique to drive innovation strategy, and they’re powerful tools regardless of your industry. Why A Roadmap? What market does it serve?

Roadmap 231
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Top Strategies to Prioritize Features for Innovation Teams

IdeaScale

Innovation team members have to deal with the needs of users, finances, and marketing all at once. And now they have to figure out which features should be prioritized for their innovation roadmap, too? The Highly Recommended Models for Choosing the Best Features for Your Innovation Roadmap. Innovation management is a tough job.

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3 Questions You Need to Ask Before Creating an Innovation Roadmap

Leapfrogging

Initially, Larry Page and Sergey Brin were opposed to creating an advertising-funded search engine, but after pressure from investors it became clear they needed to embrace the monetization strategy. An Innovation Roadmap can be an artistic rendering or a structured approach using tables and charts from spreadsheets.

Roadmap 100
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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.

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The Importance of Listening When Developing a Product Roadmap

Anaqua

When it comes to product strategy and development at Anaqua, the key word is LISTEN. The product roadmap process at Anaqua is always iterative. In developing the Anaqua roadmap for the next 18-months, we launched customer and market surveys, reaching out separately to senior IP professionals in corporations and law firms.

Roadmap 40
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All You need to know about Roadmapping in Innovation

ITONICS

Roadmapping has been used in industry for a while and recently has been extensively scientifically analyzed and further developed. All companies from corporations to SMEs need a quick and effective opportunity to deal with the topic of roadmapping, identify new technologies and embed them in their own corporate strategy.

Roadmap 54
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Everything You Need to Know About Crypto

Speaker: Ryan McInerny, CAMS, FRM, MSBA - Principal, Product Strategy

With 20% of Americans owning cryptocurrencies, speaking "fluent crypto" in the financial sector ensures you are prepared to discuss growth and risk management strategies when the topic arises. May 18th, 2023 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm BST

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.