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Embracing the Future: Fractional Executives and Generative AI

Tullio Siragusa

Here are specific examples of how these technologies can be applied: Strategic Planning and Decision Making AI algorithms can analyze vast amounts of data to identify trends, opportunities, and threats. This frees up significant time for fractional executives to focus on more strategic aspects of their roles.

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Content Marketing Strategy – 5 Things Your Content Can Deliver

BrainZooming

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver. D ownload Your Free Internal Branding Strategy eBook! – Mike Brown.

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Is sustainability-centered marketing the way ahead?

Norbert Bol

A sustainability-centered marketing strategy is not leading to superior customer-brand relationships and fi rm performance. 2019) where they have compared three marketing strategies: Market-driven strategy with a focus on customers, employees and suppliers. According to Mena et al. According to Mena et al.

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Open Strategy: Mastering Disruption From Outside The C-Suite

Innov8rs

Innov8rs | Making strategy behind closed doors is a prescription for failure when disruptions are coming from all directions. Formulating and executing a sound organizational strategy is complex. Strategy is often made by elite teams and can thus be limited by their biases about competitors, customer needs, and market forces.

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Join Us for The Marketing Conference Next Week!

BrainZooming

Want to hang out with some of the Brainzooming crew in San Francisco next week and learn all kinds of valuable information on content marketing, social media, marketing strategy, and branding? I’ll be doing workshops on content marketing and collaborative branding strategy. Keep reading for the code!

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CEO’s who are blogging about strategy

Norbert Bol

In this Strategy Blog I would like to share with you the blogs of CEO’s that I follow because they also discuss strategic management issues. If you have additions to this list of CEO’s who blog about strategic management issues please let me know. Ben’s Blog by Ben Horowitz, CEO of Andreessen Horowitz.

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Positive marketing innovation

Norbert Bol

In the December 2015 issue of the Journal of Business Research there is an interesting article about positive marketing. Positive marketing is the ideal form of marketing as it aims to create value for the firm and its customers and society. In that respect it is more than cause marketing, green marketing and social marketing.