Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions


Xaxis is a market leader in using automated technology for media buying, serving to streamline a process that’s become increasingly complex as more social media outlets appear and as more technologies are incorporated into those platforms.

Winpak Case Study: Connecting Employees Across Multiple Continents and Languages


They asked for broad ideas that applied across the business, fresh approaches to both mature and emerging market opportunity challenges, ideas that would assist specific business units within Winpak, and the Eureka Box, where ideas that didn’t fit any particular category went.


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Fortune Storytelling: Futures Studies transforms uncertainties into a market differentiator


The transformation brought about by Disruptive Innovation is just that: anticipating trends and not simply following the market flow. Within what has been called Future Studies, the development of narrative scenario sets helps to identify possible paths for a vision of the future. In short, the concept of Future Studies has to do with the systematic study of possible, probable futures; including the worldviews and myths that underlie the future.

Study 40

Case Study: Uncovering Hidden Market Opportunity


They asked Taivara to research the market and see if there was a demand before investing in a full build. Entering the space too quickly could be risky, but the size of the market was still attractive. We gave the client ideas for other markets to pursue. The market was very large and needs were unmet. Another market we found particularly interesting was the Internet of Things space. IoT technology was new and the market was quickly growing.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Case Studies on Leadership & Strategy

Michael Roberto

For those working on syllabi for the fall, here is a list of some of the case studies I've published over the past ten years. Trader Joe's: Case study about the competitive strategy and unique organizational culture at the popular and successful grocery store.

The Future of Email Marketing: Trends and Predictions for 2020


The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI.

Case Study: Testing for the Perfect Market


Testing for the Perfect Market. Testing for the Perfect Market. Taivara uncovered two potential markets, in a previous Opportunity Assessment — IoT devices and enterprise security. Research indicated a market need for the product. We suggested that the client test how the markets would react before fully investing in launching. The new information allowed us learn which markets were ready and which weren’t. Case Study: Digitizing an Industry.

Shaping the Future of the Labor Market with Open Innovation

Idea Drop

Open Innovation to Meet the Challenges of the Labor Market Open innovation is a new framework to solve problems in a high-yield and low-cost manner. The post Shaping the Future of the Labor Market with Open Innovation appeared first on Idea Drop | Idea Management Software.

How Is Digital Innovation Changing Marketing?


In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. The post How Is Digital Innovation Changing Marketing?

Praktikum Marketing & Sales bei GLEAM


Praktikum Marketing & Sales bei GLEAM. Website content (Case Studies, Videos, Blog). Laufendes (FH/ Uni-)Studium idealerweise im Bereich Marketing oder Sales. Blog Business Model Marketing Top 3. Werde Teil des Teams! JETZT BEWERBEN. Start. Ab sofort. Anstellung.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Product roadmap software study


In its recently-released (49 page) research report, ‘Roadmapping Software Studie’, TIM-Consulting and Fraunhofer IAO evaluated a number of prominent vendors offering technology and product roadmapping software. Roadmapping Software Study 2018. The intent of the study has been to inform the decision-making of individuals within company’s considering the purchase of a roadmap software tool. New report into the Product Roadmap Software Marketplace is published.

Billy Goldberg’s interview comments in recent marketing study: ”Grow From the Right Intro”

BPI Thought Leadership Media Coverage

Read Billy Goldberg’s interview comments in recent marketing study: & “Grow From the Right Intro” (pg. 6, 31, 36, 37

Praktikum Marketing (m/w/d)


Praktikum Marketing (m/w/d). Du bist voller Tatendrang und möchtest neben deinem Studium praktische Erfahrung im Marketing & Social Media Bereich als PraktikantIn sammeln? Content Marketing (Case Studies, Videos, Blog). Blog Business Model Marketing Top 3.

How 3 Established Brands Unlocked New Growth [Case Study]

Innovation Excellence

One thing that all great expansion case studies have in common is that the brand defined their frame of reference to their own advantage. Read on for an explanation, three notable case studies, and a downloadable eBook pdf. Case Study Consumer Innovation Feature Of The Week Growth Innovation marketing branding Consumer Brands Consumer Packaged Goods (CPG) Strategy

How best to use innovation to fight corruption: 2 Case Studies

Idea to Value

A recent study by the World Economic Forum also illustrated how corruption harms innovation. In this article, I want to share two outstanding case studies of innovations which have effectively removed process steps which previously were rife for corrupt activities, in both cases with middlemen skimming profits from people further down the line, without them being aware of it. Case Study 1: Afghanistan Police being paid to their mobile phone. Corruption is a huge problem.

Measuring Innovation Performance

to market. Investments made Innovation projects started Development spend Tests conducted Organizational growth % of spend on new products Studies conducted. pipeline, innovation revenue (after product goes to market), and EOP lift (External Operating.

Crowdsourcing Case Study: Polaris Industries


Polaris Industries’ crowdsourcing case study is inspiring people both internally and externally—and their story is still relevant today. When the program started back in 2004, the goal was to bring employees from all over the company together to present game-changing ideas, solve business challenges, and introduce exciting new offerings to market. We get to tap our employees’ expertise, bringing state-of-the-art vehicles to our global market quickly and repeatedly.”

Is sustainability-centered marketing the way ahead?

Norbert Bol

A sustainability-centered marketing strategy is not leading to superior customer-brand relationships and fi rm performance. In general this is the outcome of a recent study by Mena et al. 2019) where they have compared three marketing strategies: Market-driven strategy with a focus on customers, employees and suppliers. 2019) companies that adopt a stakeholder-focused strategy outperformed in the research study that they conducted.

Case Study: Digitizing an Industry


To be frank, they simply didn’t have the budget, or the risk-appetite, to build a fully-functional product to see how the market would react. Case Study: Testing for the Perfect Market. After identifying potential markets to pursue, a client re-engaged Taivara to test their market assumptions and identify the keys to success. Case Study: Uncovering Hidden Market Opportunity. Read how we uncovered their hidden market potential.

5 Things University Courses Do Not Teach About Marketing


If you're a student currently in university or a working professional looking to study masters, it's time for a reality check

What are the new marketing roles?


No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing

How Product Quality Transforms Your Ability to Innovate [Case Study]

Innovation Excellence

They want to charge somewhere between what the market is willing to pay and what’s necessary to turn a profit — sometimes at four to five times the manufacturing cost. Case Study Disruption Industry Innovation Processes & Tools Product Innovation Profiles of Innovators 3-D printing manufacturing PlasticsToo often, companies are sold on a target price for their product.

Study shows a desire for startups and corporates to work more together by 2025

Idea to Value

According to a recent study by the Unilever Foundation , there is a strong desire for corporations to improve their innovation capability by working more closely with startups. According to Aline Santos, Unilever’s EVP for Global Marketing: “Collaboration can no longer be viewed as an optional extra, it’s a strategic imperative.

Study 109

Case Study: Regional SME Development Project Brings Innovation Lift to Manufacturing Hub

Innovation 360 Group

These businesses are close to the action and markets, allowing them to easily adopt a need-seeker approach, a strategy highly correlated with radical innovation, the kind that shakes up markets and innovates from the inside out—from operations and processes though to business models and products. Together with a financial audit and analysis of market position with PESTLED360, a software-based analysis tool. Blog case study GrowKompThe Situation.

Case Study: Improving Customer Experience and the Bottom Line


Case Study: Testing for the Perfect Market. After identifying potential markets to pursue, a client re-engaged Taivara to test their market assumptions and identify the keys to success. Case Study: Uncovering Hidden Market Opportunity. Read how we uncovered their hidden market potential. Case Study: Improving Customer Experience and the Bottom Line. Case Study: Digitizing an Industry. Case Study Case Study - Software

Praktikum Marketing (m/w/d) bei GLEAM


Praktikum Marketing (m/w/d) bei GLEAM. Deine Verantwortung liegt vor allem im Marketingbereich, um unsere Brand Awareness zu vergrößern und gemeinsam mit dem Marketing Team den Online Verkauf aufzubauen. Du möchtest gerne Erfahrung im Bereich Marketing und Projektmanagement sammeln?

Non-Profit Innovation: NCARB Brings New Product to Market

Moves the Needle

How The National Council of Architectural Registration Boards Used Lean Innovation to Create New Value for Their Customers Take this Case Study with you! The result: development of a market-ready product ( lineup™ ) in a fraction of the time, and the confidence to apply their strengthened skill set to other areas of uncertainty. Download the PDF version of this case study to take with you for reference.


Case Study: Saving the World from Bio-Disaster


Case Study. Case Study: Saving the World from Bio-Disaster. Case Study Saving the World from Bio-Disaster Saving the World from Bio-Disaster Identifying and Preventing Harmful Genetic Sequencing Deadly Bio-Threats A lot of people don't know, but there is an entire industry of synthesizing DNA sequences. Case Study: Mapping Networks. Case Study: Innovation for Champions. Case Study: Discovering Near-Term Revenue Potential. Case Study Case Study - Softwar

Small Business Revolution: Re-energize Brands and Market Research [podcast]

Innovation Excellence

This is what executive teams want from their product managers, and this interview with my guest is a great case study for thinking strategically and reshaping an entire organization. Build Capability Customers Innovation Leadership marketing People & Skills Product Innovation brand Innovation Management market research movement Product Management product managers storytelling

Marketing Mix Modelling: Maximizing the Impact of Marketing Spend


Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too. A holistic and effective marketing strategy would also measure and track parameters like: The type of media used. Marketing Mix Modelling Solution – Compass.

How Companies are Using the Gig Channel to Expand Marketing Possibilities

Innovation Excellence

Gig platforms have opened up new possibilities for marketers by putting in place a new type of sales channel that doesn't rely on a formalized network of channel partners. Business Models Case Study Disruption marketing gig economy sales channel

Do Something Different – Lateral Thinking in Sales and Marketing

Destination Innovation

The book contains 100 mini case studies which are sure to inspire you to do some lateral thinking with your sales, marketing and approach to business. Share : The post Do Something Different – Lateral Thinking in Sales and Marketing appeared first on Destination Innovation. Books Creativity advertising disney driving school jurgen wolff katzenberg lateral marketing porsche salesWhy do we keep doing more of the same things?

Strategic Thinking Exercise – 17 Questions to Find Innovation Case Studies


Our immediate need was to identify potential innovation case studies to discover how other companies and industries are innovating in relevant ways. Strategic Thinking Exercise – 17 Questions to Find Innovation Case Studies. Within about ten minutes, using the seventeen questions in this strategic thinking exercise, a group of nine or ten people generated more than seventy possible companies and industries to explore for comparable innovation case studies.

Study these 7 caricatures to overcome innovation incommensurability

Your Ideas are Terrible

Innovation happens in any role or department: CEO, sales rep, marketing VP, talent recruiter, engineer, designer, or clerk. The Artist works in product teams as a designer or marketer and drives the engineers crazy by obsessing over the “little” details. She’s a startup’s first marketing hire – one who accelerates sales with no money. You’ll find The Growth Hacker working on product, marketing, or sales engineering teams. Wikipedia defines incommensurable as.

Study 63

What Hidden Segments Exist In Your Market?


Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Over the years, many methods of market segmentation have been developed and implemented. Qualitative methods, such segmentation based on personas, segment the market using demographic, psychographic, or behavioral categories or stereotypes. What meaningful differences exist in a market? The post What Hidden Segments Exist In Your Market?

Marketing Lessons from the 2016 Presidential Campaign?

Innovation Excellence

Geoff Nesnow finds it very interesting to look at the presidential race as a study in good and bad product marketing. Continue reading → Build Capability Government News Uncategorized marketing Consumer Behavior Framing the Story Presidential Debate Presidential Election Presidential Politics Press Product MarketingHere are some examples.

The Consumer Psychology Behind Content Marketing

The Human Factor

The ritualized courtship dance between hungry consumers and the marketers vying for their attention has increased in complexity and scope during the information age. The Dark Side of Marketing. Catfishing scams are one example of the dark side of marketing. source.

The fascinating story of Giffgaff: A co-creation case study

Hacker Earth Developers Blog

In value co-creation , firms benefit from increased innovation capacity and speed, reduced risk, a consistent and rich idea pipeline, and faster time-to-market with promising products and services. Ash Schofield, Giffgaff (Marketing Week, August 2017). There are so many interesting case studies on how giffgaff runs on the principle of mutuality and co-creation to deliver a great customer experience. In a mature market, this company’s differentiated service made its mark.

Case study of agile and UCD working together

Boxes and Arrows

This case study shows how the ComputerWeekly user experience team integrated with an agile development group. Our goals were: Make content visible and easy to find Create an enjoyable and valuable user experience so users would return Increase page impressions to bring in ad revenue Allow site staff to present more rich media content Give the site more personality and interactivity The UX team created personas from ethnographic studies, online surveys, and in-depth interviews with users.

Technology is leading the shift of market research – a look at The Store-Checkers

Innovation Excellence

It turns out that it is also eating the market research and consulting world. Continue reading → Asia Case Study Digital Innovation Research Technology China market research mobile research“Technology is eating the world” as the famous motto says in the Silicon Valley. In the last few years, this industry has experienced phenomenal growth and change in terms of how researches are conducted.

Case Studies: Learning from Failure, or Dying from it


We frequently talk about how innovation is a crucial necessity for your enterprise company, and how the right innovation can be the difference between setting the market standards and being shunted aside as a new market leader makes the rules. In 2013 JCPenney were removed from the S&P 500 Index, long considered one of the best representatives of the US stock market.