Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. That pivot has marketing teams at companies large and small searching for alternatives to measure their campaigns, content, and digital experiences.

Marketing 52

Marketing Data Software Review Survey 52

Stephen Shapiro

JULY 15, 2022

You conduct surveys and focus groups and discover that nearly 80% of the hearing impaired population, despite the recommendations of their health care provider, refuse to wear hearing aids, mainly citing cost as the key reason. Your Market Research Sucks! Splitting this into two posts. But the company wanted deeper insights.

Marketing 52

Marketing Survey Groups Tips 52

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. This can be done through interviews, surveys, and other forms of customer research.

Marketing 62

Marketing Strategy Strategy Software Review 62

Daniel Burrus

JULY 27, 2022

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . If you are an executive or working professional in the marketing industry, this is likely music to your ears.

Marketing 69

Marketing Trends Technical Review Industry 69

Anaqua

AUGUST 26, 2021

To better understand the state of counterfeit goods, Anaqua conducted a survey of 1,000 US adults to explore their purchasing habits, their attitudes towards counterfeits and the repercussions counterfeit goods represent. Survey respondents were most likely to knowingly purchase counterfeit handbags, purses and wallets (20%).

Survey 40

Survey Report Industry Software 40

Econic

APRIL 9, 2019

As told in The Power of Habit by Charles Duhigg, Stimson, a young marketing executive for Procter & Gamble was trying to find out why customers weren’t buying a new product that P&G had just released – Febreze. So when marketing to people as a cure for their bad odor, the Febreze marketing team utterly failed.

Survey 52

Survey Marketing Learning Strategy 52

Leapfrogging

APRIL 3, 2024

A culture that is adaptable, innovative, and collaborative can better withstand market fluctuations and respond to challenges swiftly and effectively. This can be done through surveys, interviews, and focus groups. Employee surveys are one of the most common tools, providing quantitative data on various aspects of culture.

Agile 130

Agile Culture Underperforming Technical Team Leadership 130

mjvinnovation

FEBRUARY 23, 2021

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

Marketing 52

Marketing Analysis Data Tips 52

Business and Tech

SEPTEMBER 19, 2022

A recent Mental Wealth survey by Laurel Road, KeyBank’s digital banking platform for healthcare and business professionals, found that 72% of Americans under the age of 40 — Millennials and Gen Z — say managing their finances is a strain on their mental health.

Technical Review 246

Technical Review Survey Resources Tools 246

Leapfrogging

SEPTEMBER 30, 2019

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards. So what do you do when you want to find out how your business is doing?

Marketing 100

Marketing Comparison Tools Industry 100

Destination Innovation

APRIL 5, 2021

Start by focussing on the market leading product (or products). You may need input from a survey or focus group to help at this stage. Can you differentiate your innovation and increase the appeal of the product – maybe to a certain segment of the market – by adding something and removing something else?

Innovation 299

Innovation Brainstorming Survey Marketing 299

Christensen Institute

MAY 11, 2022

This is the first of a two-part blog series on Water4 and how it addresses a market need to provide clean and safe water in Sierra Leone. In addition, fewer than 15% of countries surveyed in the 2019 UN GLAAS report had the financial or human capacity to implement their plans for safe drinking water. .

Marketing 59

Marketing Technical Review Training System 59

IdeaScale

AUGUST 31, 2021

While relief was sent out relatively quickly, the sudden rise in unemployment, and ongoing impacts on markets, made it difficult for many to keep food on the table. As this was largely due to stay-home orders and concerns over catching and spreading COVID-19, this also impacted non-profit organizations people turn to for help.

Survey 225

Survey Policies Strategy Strategy 225

Econic

APRIL 9, 2019

As told in The Power of Habit by Charles Duhigg, Stimson, a young marketing executive for Procter & Gamble was trying to find out why customers weren’t buying a new product that P&G had just released – Febreze. So when marketing to people as a cure for their bad odor, the Febreze marketing team utterly failed.

Survey 40

Survey Marketing Learning Strategy 40

Harvard Business Review

JUNE 1, 2023

A recent survey of CEOs suggests that most expect a recession in the U.S. It points toward a continuation of the current tight labor market, even as the economy cools in response to the Federal Reserve’s interest rate hikes and the ongoing banking turmoil. but that it will be “short and shallow.”

Survey 90

Survey Marketing Trends 90

Business and Tech

DECEMBER 14, 2021

adults consume cannabis on a regular basis, according to a 2017 survey , and the population of recreational cannabis consumers has skyrocketed since then, as more and more states have enacted adult-use cannabis legislation. . The medical cannabis market has expanded, too. According to that same survey, only 9 percent of U.S.

Technical Review 306

Technical Review Course Survey Study 306

Harvard Business Review

NOVEMBER 10, 2023

Companies can rescue qualitative survey data from the trash and dig for deeper insights. To do so, they should: tailor genAI tools to meet their organization’s specific needs, feed them existing data, and have them make suggestions for future survey questions.

Company 115

Company Survey Data Meeting 115

BrainZooming

MARCH 7, 2017

That was the question from two nonprofit executives tasked with planning market research to support a new marketing plan. Before diving into planning market research, I asked about old research they had. 14 Questions Before Planning Market Research. Examining Your Own Previous Market Research. That’s a Start!

Marketing 64

Marketing Survey Strategic Thinking eBook 64

Business and Tech

MARCH 17, 2022

That’s why a new survey from CIT Bank (Member FDIC) conducted by The Harris Poll is so encouraging. If you’re interested in learning how a savings or money market account can help you reach your financial goals, visit CIT Bank today. There’s a clear link between financial and mental wellness.

Survey 246

Survey Strategy Strategy Technology 246

100%Open

MAY 21, 2019

When Might You Choose a Crowd Over Traditional Market Research Techniques? If you would like particular input or feedback on your product or service, and want to listen to your customers, clients or staff, when would you choose to run a crowd over traditional methods of market research?

Marketing 45

Marketing Crowdsourcing Survey Groups 45

The Human Factor

SEPTEMBER 16, 2021

Marketing is a vital aspect of any business. Many people fancy themselves an entrepreneur, but without some marketing know-how, your product won’t be seen and therefore won’t sell. Digital marketing is cheaper and more effective than traditional media marketing, making it also more accessible. Affiliate links.

Marketing 36

Marketing Survey Engagement Trends 36

Business and Tech

MARCH 22, 2023

Allison McGuire Vice President of Marketing, Paper Mart Running a small business requires hard work and vision. We also send out surveys to our customers asking if sustainable products were of interest to them. In business for more than a century, Paper Mart has become an industry leader in sustainable paper products.

Survey 130

Survey Industry Competition Company 130

Viima

FEBRUARY 26, 2024

An AEIU survey, 27% of respondents cited their organization's lack of agility as a competitive disadvantage in anticipating marketplace shifts. Unfortunately, it’s not enough to be better and stronger, you also need to be faster to swiftly adapt to the market race.

Agile 73

Agile Innovation Management Management Innovation 73

Leapfrogging

FEBRUARY 28, 2024

It drives growth, differentiation, and value creation, allowing companies to stay ahead in a rapidly changing market. Businesses that innovate can respond to shifts in consumer behavior, leverage emerging technologies, and enter new markets with agility.

Design Thinking 140

Design Thinking Artificial Inteligence Design Analysis 140

IdeaScale

SEPTEMBER 9, 2020

Some companies have pivoted to meet constantly changing market conditions, which enables them to survive. According to a recent survey on how COVID-19 has impacted businesses, only 29% of companies who responded saw a decrease in sales due to the pandemic. This can be … Continued.

Survey 130

Survey Meeting Marketing Company 130

IdeaScale

SEPTEMBER 9, 2020

Some companies have pivoted to meet constantly changing market conditions, which enables them to survive. According to a recent survey on how COVID-19 has impacted businesses, only 29% of companies who responded saw a decrease in sales due to the pandemic. This can be … Continued.

Survey 130

Survey Meeting Marketing Company 130

mjvinnovation

AUGUST 9, 2019

This model enables a better development of marketing strategies in the information age: what we call Market Mining is the combination of these techniques. Market Mining: Joining Data Mining to Marketing. Market Mining: Joining Data Mining to Marketing. The 5 P’s of Market Mining.

Data 40

Data Marketing Strategy Strategy 40

Strategyn

SEPTEMBER 15, 2016

Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Over the years, many methods of market segmentation have been developed and implemented. What meaningful differences exist in a market? How is outcome-based segmentation accomplished?

Marketing 55

Marketing Analysis Survey Product Strategy 55

Business and Tech

SEPTEMBER 29, 2021

If employers want to be able to compete in today’s tight labor market, these survey results clearly show company leadership is going to need to listen more closely to employee feedback and make mental health benefits a priority. Mental health issues were here pre-pandemic, and they’re still going to be here post-pandemic.

Report 241

Report Company Survey Leadership 241

IdeaScale

JULY 6, 2021

This is why it’s always imperative to survey your ‘ideal’ customer so that you can ensure the feature you’re expanding upon within your now fleshed out idea is relevant to your intended user. . Conducting User And Market Research: How do you know if your idea has any merit?

Roadmap 130

Roadmap How To Survey Ideation 130

IdeaScale

MARCH 18, 2020

While internal innovation can be a powerful force, there are situations where you need an outsider’s view, especially when you’re reaching out to a specific market, or trying to break into a new one. It also creates an effective feedback loop to assist in refining ideas and targeted markets.

Crowdsourcing 259

Crowdsourcing Brainstorming Open Innovation Innovation 259

InnovationTraining.org

SEPTEMBER 12, 2019

Launching a campaign to customers is nerve-wracking for even the most established marketing department. Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead. Fan-first experiences.

Marketing 40

Marketing Technical Review LEAN Design 40