Day to Day Innovation Survey Results to date

Jeffrey Phillips

Many of you know that we are conducting a survey of innovation practitioners. To encourage you and to provide a mid-survey report, I thought I'd reflect on a few findings to date. There are plenty of surveys that report what CEOs or senior executives think, but not enough is heard from the people who are responsible for day to day innovation projects and activities. The survey will remain open for another two weeks.

Survey 189

False Positives and Product / Market Fit

Grasshopper Herder

Which one of these tests will actually tell us if we have the fabled Product / Market Fit? Business Model Lean Startups customer development survey product/market fit startup marketing pyramid survey.io Lean Startup is hard. All we want is to build something people want.

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Crowdsourced Innovation Management Survey: Participate in Valuable Industry Research

Planview Spigit

Planview Spigit is conducting the fourth annual State of Crowdsourced Innovation Management survey and study. The purpose of the survey is to gather data that highlights industry insights around ideation and crowdsourced innovation programs. Through the research, we examine innovation program performance, identify market trends, and share best practices that drive innovation maturity and business impact. Take the survey now.

Surveys Don’t Cut It. Why You Need To Talk To Your Customers

Econic

As told in The Power of Habit by Charles Duhigg, Stimson, a young marketing executive for Procter & Gamble was trying to find out why customers weren’t buying a new product that P&G had just released – Febreze. Unfortunately, when they released Febreze with the idea that they could help people like the woman with nine cats, the market had a big yawn. So when marketing to people as a cure for their bad odor, the Febreze marketing team utterly failed.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. You want to look at benchmarking yourself against leaders in your market but also market disruptors and laggards. Work with a market research or data professional to administer a survey to targeted organizations to gather insights into their processes and practices, as well as the measures that they use to gauge success.

Crowdsourcing V Traditional Market Research Techniques (TMRT)?

100%Open

When Might You Choose a Crowd Over Traditional Market Research Techniques? If you would like particular input or feedback on your product or service, and want to listen to your customers, clients or staff, when would you choose to run a crowd over traditional methods of market research? With TMRT, if you want ideas – you can of course ask people in a survey if they have any ideas about a subject – then take a look at the ideas.

How to boost Marketing strategies from data mining

mjvinnovation

This model enables a better development of marketing strategies in the information age: what we call Market Mining is the combination of these techniques. Market Mining: Joining Data Mining to Marketing. The data source is plural: from surveys and interviews to data from social media and the like. In the Age of Assistance, it is undeniable that there is power in knowing extract insights to increase Marketing decisions, from data available on the web.

Data 40

What Hidden Segments Exist In Your Market?

Strategyn

Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Over the years, many methods of market segmentation have been developed and implemented. Qualitative methods, such segmentation based on personas, segment the market using demographic, psychographic, or behavioral categories or stereotypes. What meaningful differences exist in a market? The post What Hidden Segments Exist In Your Market?

Mammoth Marketing Mistakes to Avoid

The Human Factor

Marketing is essential for any business – it’s the only way you’ll attract customers. Most people don’t put much thought into marketing, but without strategy you could risk making no impact and wasting a lot of money. Here are five big mistakes to avoid when marketing. Only marketing online (or only marketing offline) . Try to use a mixture of online and offline marketing so that you’re giving your company the best exposure that it can get. marketing

What type of lean startup experiment should I run?

Grasshopper Herder

When I was studying marketing I had an arms length list of research techniques like conjoint analysis, surveys, and focus groups. Lean Startups Product/Market Fit Customer Development experiment design survey After I read Four Steps to the Epiphany, there was only one: Get out of the building and talk to customers! At LUXr, Janice Fraser introduced me to a whole new host of tools to gain insight such […].

LEAN 87

Measuring Innovation Performance

to market. Surveys, feedback systems, people analytics software, and other solutions help track how involved. pipeline, innovation revenue (after product goes to market), and EOP lift (External Operating. evaluated for feasibility & market. communication and marketing, or a lack. market insights that have been identi?ed, prototypes and then taken to the market for validation.

Research Methods – 14 Questions Before Planning Market Research

BrainZooming

That was the question from two nonprofit executives tasked with planning market research to support a new marketing plan. Before diving into planning market research, I asked about old research they had. With that preliminary check on the previous research methods, we spent our time discussing what they could discover from what they had in hand before planning market research. 14 Questions Before Planning Market Research.

Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Launching a campaign to customers is nerve-wracking for even the most established marketing department. Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead. A co-creation event brings your marketing teams and your customers together in one room where they can discuss exactly what they want and need from your brand.

What Should Your Chief Innovation Officer Do for Your Company?

Innovation Excellence

Recent research shows that consistently innovative companies hold 6 times the market share, make 3 times the profit, and do 50% better during recessions than their average peers. Book Review Build Capability Creativity culture Feature Of The Week Innovation Survey CIO executives Innovation Executives Innovation Metrics Organizational Change

Industrial IoT Market to Drift North of $900B by 2025

BPI Thought Leadership Media Coverage

A recent survey from the Business Performance Innovation (BPI) Network, CMO Council, Penton's IoT Institute and The Nerdery, revealed that although 55 percent of business executives believe the IIoT is gaining traction, very few have IIoT projects that are well underway

The marketer’s guide to innovation with hackathons

Hacker Earth Developers Blog

Having witnessed countless successful hackathons for almost 3 years since I work for HackerEarth which offers hackathon software for organizations, I had a strong feeling that the format would work wonders for marketers as well. The reason was the structure of the format which allowed participants to solve pressing issues and churn out new ideas to achieve the objectives… both non-negotiable for any marketing function to succeed.

What Is Business Intelligence?

Collective Innovation

This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. Business Intelligence turns your data into actionable information allowing you to make decisions that increase the likelihood of successful new products, sales programs and marketing efforts. This should include operational data, marketing information and sales revenue.

Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers

Boxes and Arrows

Email unsubscribe is one of the most dreadful things for any email marketer. Employ A/B testing to understand what works the best for your email marketing. They help you identify the flaws in your email marketing strategy. Reebok uses MailChimp ESP’s unsubscribe reason survey. You’ll subsequently build better email marketing campaigns because your segments will receive the most relevant content according to their preferences.

How Much Do You Really Know About Your Market?

The Human Factor

Below you will find out how you can use your customer research and knowledge to match your offers with your target market’s expectations and find a gap in the competitive industry. Customer Surveys. You can put business intelligence to good use by creating surveys online. There are plenty of free sites that allow you to create and distribute your surveys and questionnaires, but you need to know what type of questions you have to ask. Contributed post –.

Emotional advertising can lift sales as much as 23%, but marketers are missing the mark

Brunner

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for ad agency Brunner, has come to believe that we are defined by the brands we choose to buy. Emotional marketing is an ironically scientific approach, one that takes into account the inner workings of the human brain, Sawyer explained. For businesses that have never employed such a tactic in their marketing, there are some ways to ease into the process, Sawyer said.

Companies that last through recessions share this marketing tactic

Brunner

economists predict another recession is due by the end of 2020, according to a survey from the National Association for Business Economics last year. If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. “It’s Originally published in Atlanta Business Chronicle. The Great Recession doesn’t feel that long ago, and yet experts are saying we might once again be on the brink of an economic slump. Two-thirds of U.S.

The marketer’s guide to innovation with hackathons

hackerearth

Having witnessed countless successful hackathons for almost 3 years since I work for HackerEarth which offers hackathon software for organizations, I had a strong feeling that the format would work wonders for marketers as well. The reason was the structure of the format which allowed participants to solve pressing issues and churn out new ideas to achieve the objectives… both non-negotiable for any marketing function to succeed.

The marketer’s guide to innovation with hackathons

hackerearth

Having witnessed countless successful hackathons for almost 3 years since I work for HackerEarth which offers hackathon software for organizations, I had a strong feeling that the format would work wonders for marketers as well. The reason was the structure of the format which allowed participants to solve pressing issues and churn out new ideas to achieve the objectives… both non-negotiable for any marketing function to succeed.

True Innovation or Marketing Gimmick: A Deeper Look at Pink Gin

New Markets Advisors

Without more research or a customer survey, it’s hard to say for sure. Dave Farber is a strategy and innovation consultant at New Markets Advisors. True Innovation or Marketing Gimmick: A Deeper Look at Pink Gin was originally published in New Markets Insights on Medium, where people are continuing the conversation by highlighting and responding to this story. jtbd food-and-beverage innovation jobs-to-be-done marketing

Bypass the Naysayers

Destination Innovation

If the main route to market for your great innovation is blocked by naysayers committed to current products and methods, you should ask – who benefits most from this? When we launched CDs, we did no market surveys and hired no consultants. We invested $100 million developing the technology and building a factory before the first CD player was put on the market. Nobody gave us any assurance that there would be a market, but we believed it was a good product.”.

Survey 155

5 Inspirational Business Pivots in the Wake of COVID-19

IdeaScale

Some companies have pivoted to meet constantly changing market conditions, which enables them to survive. According to a recent survey on how COVID-19 has impacted businesses, only 29% of companies who responded saw a decrease in sales due to the pandemic.

Survey 130

5 Inspirational Business Pivots in the Wake of COVID-19

IdeaScale

Some companies have pivoted to meet constantly changing market conditions, which enables them to survive. According to a recent survey on how COVID-19 has impacted businesses, only 29% of companies who responded saw a decrease in sales due to the pandemic.

Survey 130

Find Opportunities Out of the Box

Adam Hartung

Examining the full value chain can provide more insights into trends than customer surveys alone. Disruptions Innovation Marketing Strategy Ansoff Beats Dr. Dre innovation RicohOpportunity assessments are the most powerful way to generate growth. Companies can get ahead of competition with trends.

Innovation Force = Innovation Mass x Acceleration

Tim Kastelle

hiring sales personnel, expensive marketing, perfecting the product, leasing offices, etc.) before nailing the product/market fit. In other words, they are doing things that seem to make sense, like investing to build the product, hiring good people to help them sell it, developing marketing materials, and essentially doing all the kinds of things that big companies with lots of resources do when they are executing on a known opportunity.

Report 133

What is a Diaper Worth? An Example of Value and Pricing

Innovation in Practice

A survey of current trends in the diaper industry show that parents are willing to pay a premium price for diapers when a particular diaper brand helps them care better for their baby. The answer: roughly five times the lowest priced diaper on the market! Additionally, each company continues to roll out various “models” of diapers in both domestic and international markets. To read more about this market trend, see the The Wall Street Journal article here.

Three Signs You Need to Tap Into a Crowdsourcing Community

Innovation Excellence

It’s helped product teams, marketing departments, strategic decision makers and tons of other disciplines to complete projects. When a survey won’t serve your market research needs. Sure – a survey gives you data, but it doesn’t show you your defects or assumptions and it doesn’t point out solutions to those problems at the same time. Design Disruption Innovation branding communications Crowdsourcing market research

4 Ways to Turn Open-Ended Comments into Fresh Insights

BrainZooming

Because a market researcher at her organizations facilitates the same exercise with their leadership team every year. The research person could use the most common questions as potential follow-ups for upcoming surveys. Yet, even if those exercises are still delivering value, don’t overlook the impact of introducing new ways to think about, categorize, and organize survey comments to uncover fresh insights. – Mike Brown .

Team Agility and Business Innovation: Agile Boundary Paradoxes

Innovation Excellence

Top of the list is regulation (39%), followed by lack of investment in new technologies (37%) and inescapably rigid internal hierarchies (35%) according to the 2,140 business leaders surveyed. Diez-Aguirre VP Corporate Marketing, collaboration Innovation agility teamsA new study conducted by Censuswide, sponsored by Ricoh Europe, examines the challenges and opportunities in establishing more agile and flexible businesses.

Agile 80

How German journalists do their research and what that tells you for about Search Engine Optimization

Eddielogic

Last week I attended a presentation of latest survey results among journalists. Here is what I learned: News aktuell, a subsidiary of German press agency DPA, has conducted an in-depth survey among more than 1,200 German journalists. The name of the survey is Recherche 2016 (in German only). Social Media Marketing Workbook: How to Use Social Media for Business. Interesting data Strategic marketing insight marketing Research

An Innovation Minute with Gregg Fraley

Gregg Fraley

These insights cannot be gained through use of survey research. Creativity and Self-Expression Innovation Marketing Qualitative Research Research An Innovation Minute CEO Creativity design thinking ethnographies ethnography Focus Groups Gregg Fraley interiews observational research Qualitative researchEdition #2 of An Innovation Minute. Qualitative Research in B2B. With Host, Gregg Fraley.

Video 43

The 10 Rules of Digital Transformation

Rmukesh Gupta

According to a survey done by Mckinsey , leadership matters as much in a transformation project as in day-to-day activities. They could be product driven, R&D driven, sales driven, partner driven, marketing driven, service driven, customer driven, etc. Rule 5: Go for product-market fit. So, it is important to ensure that this product-market fit is got right. You only launch it wide and deep when the team is convinced of having attained a good product-market fit.

Innovation: Everyone’s Responsibility

Daniel Burrus

Ask anyone in your organization to outline their responsibilities, and you’ll generally get the usual list—sales, marketing, employee benefits and other similar tasks. Customers were subsequently surveyed about their experiences, and all hotels submitted their best ideas. Survey responses indicated that guests consistently enjoyed this convenient gesture. Big Ideas Innovation Strategy Transformation Customer Experience customer satisfaction Daniel Burrus HR Marketing Sales

The Potential of Qualitative Research in B2B

Gregg Fraley

Qualitative research is an effective way to understand your market better. They’re missing the boat — qualitative is arguably more effective in B2B markets. People ask “how can you infer what just a few people said to the broader market?” Or whole new market opportunities that have been overlooked. You’ll never get those insights from a closed-ended survey. Why Don’t B2B Companies Use Qualitative Research?

Scaling Excellence: Go Slow to Go Fast

Strategyn

The first prospective client, a well known technology company and category leader, achieved its market dominance through technology prowess and developing clever strategy—but now, its growth curve is flatting out. Here’s why: This fintech company competes in a large consumer market and large consumer markets are never homogeneous—meaning segments of customers with different unmet needs always exist. Innovation Strategy Market Growth

Branding Strategy – Stop Loving Generic Words in the Thesaurus

BrainZooming

Those can come via documentation from online surveys, online collaborations , customer service calls , emails, testimonials, or content they have shared through social media. Brainzooming - All Posts Branding Communication Creativity Humor Marketing ToolsYou’re working on an important new employee or customer communication to further your branding strategy. You’re trying to say things succinctly. Perfectly.

Customer Feedback 101

Collective Innovation

There are many tools and processes that can help make feedback more manageable: the use of an NPS system, idea management systems, regular surveys, focus groups and strong engagement on social media are some of the most common. Net Promoter Score: NPS is a simple metric survey that allows you to gauge how satisfied and how enthusiastic your customers are with you. Surveys. Few things are more important than getting feedback directly from your customers.

3 Keys to Developing Cool Brands from Boring Brands

BrainZooming

Last week, The Brainzooming Group was in San Francisco for the Social Media Strategies Summit , where Mike presented a content marketing strategy workshop and a talk on collaborative engagement. You can do this in person (quickly ask someone on your way to a meeting, or when you’re grabbing a coffee, and jot down their answer), via email, via text, over the phone, using an online survey or collaboration — you get the picture.