article thumbnail

Calling all innovators: Africa’s electricity market is ripe for market-creation

Christensen Institute

One key strategy to spur this improvement is through market-creating innovations (MCIs), which transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Marketing 116
article thumbnail

Introducing the Market-Creating Innovation Bootcamp for Policymakers

Christensen Institute

Market-creating innovations transform complicated and expensive products into simple and affordable ones so more people in society can access them. In short, market creating innovations are necessary to create prosperity. However, they can foster an environment that cultivates market creating innovations.

Marketing 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

i3: A market-creating initiative for African healthcare innovators

Christensen Institute

The initiative will provide grants, training, a network, and access to market support for these companies. In our language, i3 is a market-creating innovation initiative built to foster healthcare focused market-creating innovations across Africa. Market-creating innovations are more than products or services, they are systems.

article thumbnail

Podcast S7E157: Paul Ruppert – How the 1990s telecomms industry drove innovation

Idea to Value

Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses. In today’s episode of the Idea to Value podcast , we speak with Paul Ruppert.

Industry 261
article thumbnail

Exploring the Global Smart Cities Market: Software Opportunities

Tullio Siragusa

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. Let’s explore the market opportunities by categories and regions.

article thumbnail

New Business Designs can be delivered through a Business Ecosystem Approach.

Paul Hobcraft

Are these pressures in their known and emerging markets posing future threats for businesses and whole market sectors? Markets today are radically changing and are more demanding. Telecommunications: Challenges: 5G adoption, increased connectivity demands, and evolving communication technologies.

Design 148
article thumbnail

How Vodafone produced service innovation from their marketing campaign

Be-novative

The multinational telecommunication company had novel thoughts for revamping the marketing plans for its youth-focused package, Vodafone You.