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Calling all innovators: Africa’s electricity market is ripe for market-creation

Christensen Institute

One key strategy to spur this improvement is through market-creating innovations (MCIs), which transform complicated and expensive products into products that are simple and affordable, making them accessible to a whole new segment of people for whom there was always underlying demand, but no adequate solution on the market.

Marketing 116
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Exploring the Global Smart Cities Market: Software Opportunities

Tullio Siragusa

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. Let’s explore the market opportunities by categories and regions.

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Find inspiration behind these 3 surprising market creation stories

Christensen Institute

Despite these features Simon was a flop and only stayed on the market for six months. The modern day smartphone market truly took off in the 2000s, with the introduction of the iPhone. Then came the next hurdle: transportation. As is clear today, once the market is created the impact is immense.

Marketing 105
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Iowa Department of Transportation Selects Qmarkets Platform for Cross-Functional Idea Crowdsourcing Initiative

Qmarkets

Iowa, United States – The Iowa Department of Transportation – a government agency that assures that transportation in Iowa gets people and goods where they need to go safely, efficiently and conveniently – has launched an open innovation platform to harness the wisdom of all relevant stakeholders throughout the state.

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Iowa Department of Transportation Selects Qmarkets Platform for Cross-Functional Idea Crowdsourcing Initiative

Qmarkets

Iowa, United States – The Iowa Department of Transportation – a government agency that assures that transportation in Iowa gets people and goods where they need to go safely, efficiently and conveniently – has launched an open innovation platform to harness the wisdom of all relevant stakeholders throughout the state.

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The Five Whys technique

Idea to Value

Because the scratch happens in the box while they are being transported to shops <– Now ask why this happened. Because the remote control is not fastened to anything and can slide around during transport. Because the remote control in the box is pressing against the screen.

Analysis 239
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If You Want To Tell A Kick-Ass Story, Do These 3 Things

Digital Tonto

Stories, as Hollywood mogul Peter Guber has put it, provides emotional transport for ideas. We need to learn to tell better stories, if we are to give meaning to others and build faith in a common endeavor. Emotions are like little yellow highlighters in our brains, providing markers that tell us, “remember this, it’s important.”

Study 190