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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235
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The necessity of market creating innovations

Christensen Institute

At the Christensen Institute, we espouse the virtues of market-creating innovations. Market-creating innovations transform complex and expensive products into simple and more affordable products, making them accessible to a wider segment of the population–nonconsumers. Javier Lozano’s market-creating innovation targeted these people.

Marketing 122
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Choosing your direction of travel

Paul Hobcraft

Product innovation from discovery to market is still the biggest drag on industry performance. The project and portfolio management, the life-cycle management, integrating the supply chain, quality assurance and corporate sustainability all are work-in-progress. The parts are not digitally connected-up.

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User research vs. market research: the lowdown

Board of Innovation

Know your blindspots User centred design is greatly explored terrain, and companies will travel far and wide, searching high and low to fully understand their customers’ experience. The post User research vs. market research: the lowdown appeared first on Board of Innovation. Continue reading.

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The Emerging Spend Management Sector: Simplifying Your Accounting Processes

Speaker: Spencer Falbo, Principal at Kong Basile Consulting

For a long time, the market has offered point solutions for accounts payable, such as bill payment, expense management, travel software, and corporate cards. These instruments have aided in the automation of workflows for various aspects of non-payroll spending.

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Lateral Thinking in Business Strategy

Destination Innovation

Dyson disrupted the vacuum cleaner market by creating bagless vacuum cleaners, a concept that challenged the traditional vacuum design and improved performance. This clever move diversified their platform and added a new dimension to the travel industry. Dyson’s Bagless Vacuum Cleaners : What can we remove?

Strategy 169
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The Double-Handed Approach to Innovation

Destination Innovation

Start by focussing on the market leading product (or products). Can you differentiate your innovation and increase the appeal of the product – maybe to a certain segment of the market – by adding something and removing something else? It does not have to appeal to the whole market. Does the new combination work?