Ten Questions to Answer Before Using Social Tools for Product Innovation

Innovation Excellence

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. But social media is also a tool for inbound marketing – for understanding the customer.

The Eco Lux Trend – Is Your Brand Missing Out?

Innovation Excellence

Innovation marketing Product Innovation Social Innovation Strategy Sustainability Trends product innovation social innovation sustainabilityLike it or lump it, the “eco” market is not going anywhere. 66% of global consumers say they are willing to pay more for sustainable brands (Bain & Company). Despite global economic instability, last year the luxury market grew by 5% to an estimated €1.2 trillion globally (Bain).

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How to Build a Dynamic Brand

Innovation Excellence

Innovation Leadership marketing Product Innovation Profiles of Innovators R&D Sales Social Innovation brands consumer goods Customers FMCG storytelling Strategy Visual IconsWhile brand positioning isn’t particularly hard to explain, neither is describing how a plane flies. But the physics of rapid air flow over the wings is one thing; actually designing and piloting a plane is something else all together.

TEDSummit: Your smartphone security is a civil rights issue

Innovation Excellence

Feature Of The Week Android Apple Civil Rights Cyber Security Innovation presentations Privacy Protection Production innovation smartphone social innovation technology TED TEDSummit TrendsThe smartphone you use reflects more than just personal taste … it could determine how closely you can be tracked, too.

Toward a Better Definition of Innovation

Innovation Excellence

In innovation, the process equals New Value Creation. Continue reading → Consumer Innovation Innovation Processes & Tools Product Innovation Psychology Social Innovation Age of Networks defining innovation Edward Winslow Taylor innovation process michael graber Non-Linear Process Post-Industrial World Psychological Process Southern Growth Studio Value Creation

104 Mobile Marketing Facts [infographic]

Innovation Excellence

Build Capability Digital Infographic Innovation Product Innovation Social Innovation Technology digital e-commerce marketing mobileThis infographic, compiled by the team behind Website Builder, offers 104 mobile marketing facts, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.

World Open Innovation Conference 2015: Final Program

Open Innovation

Thu 10:30 AM (Salon D): Modes of Open Innovation; Moderator: Marcel Bogers Mehdi Bagherzadeh and Sabine Brunswicker Mix and Match: Preferred ‘Mix of Open Innovation Modes’ for Solving Innovation Problems Roberto Camerani, Stefano Denicolai, Monica Masucci and Giovanni Valentini The Interplay of Inbound and Outbound Open Innovation and its Impact on Firm Performance Saumya Amarasinghe, Kenneth Husted and Frank Siedlok How Revealing is Revealing?

Open Innovation: A 2014 Research Agenda

Open Innovation

One of the main goals of the Chesbrough/Vanhaverbeke/West 2006 book was to shape the research agenda of the open innovation. Our final chapter was immodestly entitled “Open innovation: a research agenda” (West, Vanhaverbeke and Chesbrough, 2006). Since I'm trying to write a short encyclopedia article on open innovation — and want to make it different from my 2011 article — it seemed a good time to review what’s been written recently. Open Social Innovation.”