Why Less is More: Product Strategy

Innovation Excellence

Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Innovation Product Innovation Strategy Competitive Advantage Competitive Strategy differentiation Marketing Strategy michael graber product strategy Southern Growth Studio

The Transformation of IP Technology

Anaqua

The accelerating pace of technological advancement is both unmistakable and inexorable today. These assets are bringing about exciting things in several areas: infrastructure and automation, new technologies, and improved integration of actionable data, analytics, and decision support.

Innovation in the Automotive Industry

Yet2

The automotive industry is undergoing massive technological and social change. By having an accurate picture of the state of innovation, these companies can better assess and incorporate new technologies into the long-term business and product strategy.

The FDA’s Digital Health Innovation Action Plan and Cybersecurity for Digital Healthcare

InnovationManagement

This is part of the reason for the FDA’s Digital Health Innovation Action Plan (DHIAP), which is meant to speed up the evaluation process for digital health technologies and allow the FDA to better focus on high-risk products. StrategiesThe number one issue for aging consumers is the lack of privacy related to sensitive medical information and other data that wearables like Fitbits and heart monitors bring without proper oversight.

Product Hunt Columbus Recap – Grypmat, Yubi Beauty, and Shuffle!

Taivara

Product Hunt Columbus – Grypmat, Yubi Beauty, and Shuffle. DECEMBER 4, 2018 — This Product Hunt Columbus event was an extra special one. Both products were made right here in Columbus and both were able to come out and present at Product Hunt Columbus.

UX Design Careers in 2018 and Beyond: The Future of the UX Designer

Boxes and Arrows

Although graduating from a design program makes the most sense for students pursuing a career in UX design, many also enter the profession from related fields that provide students with an understanding of areas relevant to design like psychology, (increasingly) writing, or computer technology.

The Innovation Generation Has Arrived

Legacy Innovation Group

Product Design. Go-To-Market Strategy. Brand Strategy. Strategy +. Innovation Strategy. Technology Advisory. Innovation Strategy Course. Product Concepting Workshop. Executive Strategy Lab. GR5 Growth Strategy Playbook. About.

How Should Customer “Needs” Be Defined?

Strategyn

The marketing team needs to know the customer’s needs in order to define the company’s value proposition, segment markets, position products and services, and create marketing communications. The R&D department makes technology investments based on its understanding of customer needs.

41 Surprising Things about Community Collaboration Done Well

BrainZooming

Brainstorming for technological advancements”. It’s often a challenge to describe what Brainzooming is to people that haven’t participated directly in collaborative strategy or innovation workshops. Actively engage more individuals in strategy AND implementation success.

3 New Year’s Resolutions Every IP Portfolio Manager Should Make for 2018

Anaqua

By Vincent Brault, Senior Vice President of Product & Innovation at Anaqua. Below are three resolutions that that IP portfolio managers should consider for 2018 to help them devise a high-impact IP and business strategy. 1) Align your IP with business strategy.

Ideation: Anatomy of a New Product Idea

Taivara

Ideation: Anatomy of a New Product Idea. Getting New Product Ideas Flowing. If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark.

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Internal Branding Strategy Challenges.

Immediate Regret: Why Did I Take This Job?

Michael Roberto

Here's an excerpt from Lublin's column: Technology industry veteran Puneet Goel says he wishes he had done greater due diligence a few years ago before taking charge of product management at a midsize tech company He never reached out to his immediate predecessor who no longer worked there. He says the firm’s CEO and founder asked Mr. Goel to draw up a road map for a more competitive version of its software—and promised him autonomy to devise product strategy. Joann S.

A Stakeholder Interview Checklist

Boxes and Arrows

What is this product going to be? Who is this product for? How does this product fit into the overall product strategy? How do you expect to differentiate this product? Using a few key words, how do you want people to see your brand (both the company brand and the product brand)? What technology decisions have already been made, and how firm are they? existing products only). Other product team members.

Hunting Innovation: Incorporating Tech Scouting & Corporate Venturing Into Your Internal Innovation Process

Qmarkets

But perhaps above all, the scouting team's mission is to evaluate whether the direction of the potential company or technology to be bought matches with the strategy of the acquiring company. Acquiring a company is a common way to stay relevant in a quickly changing business world.

Stop Building Products No One Wants: How to Experiment Your Way to Success

Moves the Needle

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box. In most cases, a product manager is someone who works cross-functionally with development, marketing, and customer support in order to map out use cases for new products.

Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return

Qmarkets

Hackathons, internal innovation programs, open innovation, technology acquisitions…these days it seems like everyone is jumping onto the innovation bandwagon. For example, one company saw they were making most of their sales from their traditional products, so they focused on that.

Hunting Innovation: Incorporating Tech Scouting & Corporate Venturing Into Your Internal Innovation Process

Qmarkets

But perhaps above all, the scouting team's mission is to evaluate whether the direction of the potential company or technology to be bought matches with the strategy of the acquiring company. Acquiring a company is a common way to stay relevant in a quickly changing business world.

Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return

Qmarkets

Hackathons, internal innovation programs, open innovation, technology acquisitions…these days it seems like everyone is jumping onto the innovation bandwagon. For example, one company saw they were making most of their sales from their traditional products, so they focused on that.