In response to increasing competition, two charming videos highlight LVHN’s longstanding commitment to kids’ healthcare
Overview: In early 2023, Lehigh Valley Health Network wanted to solidify its brand awareness due to growing competition for children’s health care in its service area, a 10-county region in eastern Pennsylvania.
The Brunner team developed two video spots, one capturing tender moments between a new mom with her baby girl and the other sharing humorous scenes of a teen boy’s daily life. Both videos convey the key brand messages — Lehigh Valley Reilly Children’s Hospital is the first and most trusted children’s hospital in the region and LVHN provides the most comprehensive kids care in the area.
Campaign objective: Build brand awareness and solidify brand affinity with parents and prospective parents for Lehigh Valley Health Network, focusing on Lehigh Valley Reilly Children’s Hospital.
Brand continuity: The new videos adapt the “Your health deserves a partner” brand positioning that Brunner developed for LVHN previously by ending with “Your child’s health deserves a partner, too.” LVHN has been a Brunner client since 2018.
Campaign channels and geography: TV, OOH, radio, and digital running in LVHN’s service area. Brunner also supported print assets and digital assets.
Campaign timeframe: Fall/winter 2023
Supporting Brunner teams: Account Management, Brand Strategy, Creative
Video production support: Animal Studio
Brad Cook is an associate director of client service at Brunner. He has worked in various account management roles for 15 years and has helped clients across industries such as retail, consumer packaged goods, restaurant, and healthcare, to name a few. | LinkedIn Profile