Overview: The team at LaRosa’s Pizzeria takes pride in serving up a family-friendly menu that offers something for everyone, including beloved seasonal items such as their tuna hoagy, tuna salad plate, beer battered fish hoagy, and fried fish dinner. (Hungry yet?)
Campaign objective: LaRosa’s wanted to build awareness of meatless menu options available during Lent in a campaign targeting their active family audience. The video spots and POS/OOH highlighted the wide variety of menu items that offer customers great tasting options for sharing a Lenten meal.
Campaign channels and geography: Broadcast, OTT, paid social (Facebook, Instagram), :30s video spot, all running in LaRosa’s service areas — Cincinnati, Dayton, central Ohio, northern Kentucky and southeast Indiana.
Campaign timeframe: Lenten season 2024
Supporting Brunner teams: Account Management, Brand Strategy, Creative Services, Integrated Marketing Planning
