Dairyland Insurance is a leading provider of auto and motorcycle insurance products in the U.S. as part of the Sentry Insurance Group. The brand wanted to build awareness and generate leads and sought out a strong agency partner to help support those objectives.
We are thrilled to share that after a thorough search process, Dairyland has picked Brunner as its agency of record.
“We chose to partner with Brunner because of their reputation for developing comprehensive integrated strategies deeply rooted in data with a clear understanding of reaching our target audience across multiple channels and platforms,” said Pete Anhalt, president of Dairyland. “We are confident that through this new partnership, we’ll work together on propelling Dairyland to become a household name and top insurance provider for our loyal customers.”
A successful pitch built on learning Dairyland’s business
During Dairyland’s search process, the Brunner team focused on demonstrating a key strength — getting into the trenches to learn and deeply understand their business and their customers. That depth of knowledge allowed us to develop marketing strategies and campaigns that deliver on key objectives and truly drive business impact.
As AOR, our team is excited to jump into the auto insurance world and partner with Dairyland, which operates in a challenging insurance market.
New ‘Come as You Are’ marketing campaign launches soon
The Brunner team is currently evolving Dairyland’s ‘Come as You Are’ campaign to highlight the company’s non-standard auto insurance policy. Launching in November, this campaign comes to life through spots that will reach target audiences across a broad array of marketing channels.
We’re looking forward to seeing the results of the ‘Come as You Are’ campaign and the impact it has on Dairyland as our partnership continues to grow in 2024 and beyond.
Ken Johns, Brunner partner and director of client experience, leads the agency’s account management, data science, and creative teams. In his 20+ year career, Ken has worked at several agencies that have enabled him to develop a solutions-oriented mindset. Clients cite him as someone who knows how to leverage marketing to move their business forward quickly. For years, Ken has worked toward building a team that keeps the consumer at the forefront of ideation. This has led to Brunner creating compelling and award-winning client work. Prior to rejoining Brunner, Ken worked as a group account director for The Kaiser Group. Ken is a past member of the 4As Strategy Committee and currently serves as a mentor in the Pittsburgh Fellows program. He graduated from Ohio University with a Bachelor of Science in Journalism.