Previously used for years amongst alternative healthcare professionals, CBD has gone mainstream. Also known as “cannabidiol,” an active chemical compound found in hemp, CBD has rapidly grown in use and popularity. In a Consumer Reports survey of over 4,000 Americans, over 25 percent say they’ve tried CBD for mental and physical reasons, and of those who’ve tried it, 1 in 7 say they use it every day.
Inspired by the potential benefits of CBD, Martha Stewart created her own line of high-quality CBD wellness supplements that are made for everyday wellness and backed by her renowned, award-winning lifestyle brand. Known for the highest standards and quality, Stewart prides herself on ensuring her products are made with the best ingredients and flavors and offer a quality experience at an accessible price. In fact, in an independent panel of people who have used Martha Stewart CBD Wellness Gummies, 95 percent agreed they “Taste great;” 86 percent agreed they “Help me feel relaxed;” and 83 percent agreed they “Help me feel calm.”
When someone consumes a hemp-derived product, these compounds interact with the receptors of their endocannabinoid system to create an effect. The receptors in the endocannabinoid system react differently to CBD than to THC, so CBD doesn’t produce the “high” that THC does. Cannabinoids have the power to help people live healthier and more balanced lives by providing benefits for a variety of occasions and needs, such as relaxation, socializing, skincare, or stress management, and scientists are studying CBD for its potential to impact inflammation and pain, among other effects.
Stewart partnered with Canopy Growth, a world-leading diversified cannabis and cannabinoid-based consumer product company, to launch the brand in an effort to make CBD accessible, non-intimidating, and enjoyable. Featuring gummies, soft gels, and oil drops, the line is specially formulated with guidance from Martha herself, and the gourmet flavors draw inspiration from some of her favorite recipes and flavor profiles from her greenhouse and gardens. Products from Martha Stewart CBD are made to taste as wonderful as they make you feel, with the gummies closely resembling the French confections, pâte de fruits.
Working with the scientists at Canopy Growth, Stewart created CBD products that provide a consistent daily dose of premium CBD isolate — the purest form of CBD. The products deliver on the company’s commitment to science and quality control, including repeatedly testing to make sure dosages are as precise as possible. By leveraging industry leading proprietary technology, the company is able to distill the purest available CBD from hemp, ensuring a consistent consumer experience.
The potential of CBD is spreading to more communities than ever, and California recently became the latest state to establish a safe market for CBD products. New legislation titled AB45 was signed into law, legalizing hemp-derived cannabinoids in the state, including CBD, for inclusion in dietary supplements, foods, beverages, and other products.
Prior to this law, California’s CBD market was unregulated, which meant consumers were able to purchase products that may not have reflected what was on the label, despite being widely available. AB45 ensures consumers are protected and purchasing safe CBD products, and with the passage of the legislation, Martha Stewart CBD is now being offered to consumers in the state for the first time.
“I partnered with Canopy Growth to create innovative and quality CBD products because I have a passion for sharing the benefits of CBD with consumers all over the nation,” said Martha Stewart. “I’m thrilled to see the passage of AB45, a critical piece of legislation that allows us to introduce our high-quality CBD products to California’s consumers and help a wider audience manage the daily stresses of life.”
The Martha Stewart CBD lineup includes the popular Berry Medley CBD Wellness Gummies and Citrus Medley CBD Wellness Gummies, as well as oils and soft gels. The brand also recently launched its latest product innovation: Harvest Medley CBD Wellness Gummies.
Consumers across the United States can find the full selection of Martha Stewart CBD products at marthastewartcbd.com.