Amidst the evolving landscape of ESG (environmental, social, and governance) practices in both the U.S. and Europe, companies are caught in a challenging dilemma. U.S. firms, especially those with significant European operations, are pulled in different directions: Urged to reduce their ESG efforts by some vocal stakeholders in the U.S., while in Europe they face increasing regulatory demands. This transatlantic disparity creates a haze of complexity. But there’s a beacon of clarity through this storm: the corporate “statement of purpose.”