IdeaScale

SEPTEMBER 28, 2017

Amazon started as a humble bookseller with the breakthrough idea of making ordering books via mail simpler and easier, then slowly began reshaping the retail sector, a change that has accelerated over time to become disruptive. Breakthrough is an inherent part of innovation strategy.

Disruption 209

Disruption Innovation Strategy Strategy 209

Idea to Value

MAY 27, 2019

The company became the world’s leading bookseller, marketing, packaging and distributing more books in print than any organization ever before. More recently, and very interestingly, despite having pioneered online shopping, Amazon’s start-ups in retail sales in the US have been profitable as well. Amazon is a good case in point.

Strategy 126

Strategy Strategy Company Innovation 126

Integrative Innovation

MARCH 16, 2014

The first on-line book retailer was the Ohio bookseller Charles Stack, entering the market four years prior to Amazon. Two empirical truths support this strategy. First, pioneers – those that explore for new opportunities – rarely profit from their discoveries.

Radical Innovation 83

Radical Innovation LEAN Underperforming Technical Team Disruption 83