As the holidays approach, it’s natural to think about giving gifts to your clients. After all, studies have shown that driving emotional engagement with customers — and well-chosen gifts can certainly play a part — could add as much as 5% to a company’s revenue.
5 Tips for Buying Holiday Gifts for Clients
You don’t need to spend a lot of money to give them something thoughtful and memorable.
November 21, 2023
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Summary.
Strategic and thoughtful gift-giving can help ensure your clients feel seen and appreciated. In this article, the authors outline five tips to consider when choosing what to buy this holiday season: 1) Don’t assume expensive gifts are the best. 2) Individualize when possible. 3) Focus on the practical and useful. 4) Make sure it’s a gift, not advertising. 5) Don’t “compete” around the end of the year.