Generative AI was the tech story of 2023. But what — if any — real impact did it have on companies? Despite the hype around this technology, most organizations are still in relatively early phases of figuring out how it can create real value for them. Still, according to new survey results, it seems generative AI might be having a surprising effect on culture. Specifically, respondents reported significant improvements in whether they had established an internal data and analytics culture — a question that has produced stubbornly low numbers in recent years. We believe that experiments with generative AI played a meaningful role in moving those numbers.