Remember when leaders could sidestep taking a stand on sensitive political or social issues by saying, “The business of business is business”? That aloof neutrality no longer cuts it, says Dov Seidman, founder and chairman of The HOW Institute for Society. “I think the business of business is society,” he says. “It’s community, and how we relate to whatever comes our way and how thoughtfully and principled we are.” A leader standing up for what’s right is the new expectation of employees, customers, and other stakeholders. Not to mention relatives at the Thanksgiving dinner table.