Producing value sits at the very heart of business strategy and competitive advantage. It’s the reason Singapore Airlines, for example, consistently makes it to the top airline list and why Toyota, for instance, is rated so highly among its peers.
3 Ways to Determine What Your Customer Really Values
Identify what kind of value you want to deliver, whether it’s tangible, and how your customer recognizes it.
October 11, 2023
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Summary.
Companies often get into trouble because they make the wrong assumptions about what is valuable to stakeholders. A good way to avoid this trap is to reflect where your company sits on these three scales, which you should do in the order presented: commoditized vs. customized; rational vs. emotional; and assessable vs. unknowable.
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HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.