Lessons on Customer Engagement from Fan Controlled Football

Through blockchain technology that enables direct participation, the Fan Controlled Football league joins the physical sports and digital worlds to create a new, exciting fan experience. In doing so, the decentralized nature of the blockchain ensures that the FCF platform enables tamper-proof tracking of fan tokens used to participate in decision-making and other league-related activities. NFT holders, for example, can transact with each other and design and sell items in the team store. They have a blockchain-powered say in decisions about FCF such as league rules, game mechanics and expansion plans, and get early access to team share sales to purchase real ownership shares. This article explores how other companies can better engage consumers through Web3 technology.