How the Best Chief Data Officers Create Value

Despite the rapidly increasing prominence of data and analytics functions, the majority of chief data officers (CDOs) fail to value and price the business outcomes created by their data and analytics capabilities. It comes as no surprise then that many CDOs fall behind expectations and have short tenures. The authors conducted 17 in-depth interviews with CDOs who are largely considered to be at the frontier of the role. Based on the interviews, they synthesized where CDOs can create value and how they can measure and price it. Beyond strategies for creating and demonstrating value, they provide insights into qualitative and quantitative measurements that data analytics leaders are currently adopting.