When OpenAI released its flagship product ChatGPT last November, it reached 1 million users in only four days and 100 million users in two months, achieving this milestone more than 75% faster than any other tech giant. ChatGPT has continued to evolve quickly, beginning as an AI chatbot that only responded to user prompts. Now it includes features such as analyzing data and interpreting images, leaving everyone from high school students to C-suite executives scrambling to learn ChatGPT so they can use it in new and productive ways.
Discovering Where ChatGPT Can Create Value for Your Company
Start by understanding what the technology can do, then explore how it can be used to solve problems.
June 09, 2023
Yaroslav Danylchenko/Stocksy
Summary.
Although the speed, scale, and scope of ChatGPT’s impact may be unique, the underlying phenomenon — an emerging technology transforming vast parts of business and society — is not. But harnessing the power of emerging technology requires a new approach. Unlike traditional methods for innovation, such as design thinking, ChatGPT poses a fundamentally different challenge because there are no clear problems to address, user pain points to alleviate, or KPIs to achieve. In fact, ChatGPT can seemingly solve problems in almost any industry, domain, or context. Using it, therefore, requires a different skill: emergent thinking, which involves generating ideas for innovation without fully understanding the problem that needs to be solved.