6 Pitching Techniques to Use When Budgets Are Tight

Persuasion is not a speech, it’s a process — a process of learning about your audience, earning their trust, and building a case that takes into account their interests. In this article, the author outlines six steps you can take to try to persuade a client or senior executive to spend money when budgets are tight: 1) Start with stakeholder analysis. 2) Get crystal clear about the benefits of your offering. 3) Connect with a sense of timeliness or urgency. 4) Look for social proof. 5) Anticipate their objections. 6) Provide a clear next step.