How to Tap the Full Potential of Telemedicine

By using new technologies and services, U.S. health providers can take virtual health care to the next level.

by

and

Ateev Mehrotra

by

and

Ateev Mehrotra

June 05, 2023

HBR Staff/Pexels

Summary.

Telemedicine visits in the United States have fallen sharply since April 2020, but the end of the pandemic should not spell the end of telemedicine. It can play a valuable role in the delivery of health care. The key to tapping its potential is to bring many elements of the clinic to the patient. An array of new technologies and services is making that possible.

Are the best days of telemedicine already behind us? We don’t think they are, although the concern is understandable given that the end of the public health emergency sunsetted many pandemic-related telemedicine regulations. But we believe that the next level of virtual care can only be reached if we bring more elements of the clinic to the patient.

Mitchell Tang is a doctoral student at Harvard Business School. His research focuses on digital health, with a specific focus on remote patient monitoring.
Louise Short, MD, is the national clinical leader at Brown & Brown, a leading employee benefits consulting firm. She runs the firm’s population health practice and founded its Innovation Hub, which is focused on the application of digital health and other solutions to improve health outcomes, health care costs, and human performance.
Ryan June is a principal at Brown & Brown, a leading employee benefits consulting firm. He was previously the director of health care analytics at Teladoc, a large U.S. telemedicine company.
Matthew Dowling is a consultant at Brown & Brown, a leading employee benefits consulting firm. His work focuses on advising large global employers on their strategies for incorporating virtual health solutions.
Ateev Mehrotra, MD, is a professor of health care policy at Harvard Medical School and a hospitalist at Beth Israel Deaconess Medical Center.

How to Tap the Full Potential of Telemedicine

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