Generative AI is reshaping the consulting industry. From PwC’s ChatPwC to McKinsey’s Lilli to KPMG’s KymChat, and more, AI copilots are redefining work processes and business competition. But will this AI arms race drive equitable practices or lead to hasty shortcuts? The answers lie in collaborative initiatives, much like Big Tech’s voluntary AI commitments, which offer a roadmap for consultancies to harness AI’s potential while ensuring ethical conduct. Through transparent reporting, collaborative risk management, and shared best practices, the consultancies can navigate the AI revolution responsibly, shaping the trajectory of business and society in a meaningful and lasting way.