The potential — and hype — surrounding machine learning, artificial intelligence, and especially generative AI is everywhere. Some are predicting a full suite of “this changes everything” advances in all industries, for all professions, and for people in their public and private lives. This technology is unmatched at recognizing patterns in data, and its proponents argue it has the potential to be an enormous research laboratory that never stops working, a paradigm-buster that unlocks human creativity, an accelerator for human ingenuity, and a window into reality that is currently beyond reach. Sundar Pichai, of Google likens it potential to fire and electricity.